Madrid – Refinery89’s Commercial Operation experts strongly believe that an innovative ad format is key to achieving the best ad campaign results. That’s why they are introducing Dynamic Native Ads, a groundbreaking custom ad format that not only helps attract users with its enhanced visuals, improving time in view by 40%, but also increases the number of high intent clicks. By raising the quality views after click by 30%, this ad format has proven to lead to an increase in conversions, compared to traditional and static ad formats such as Direct Native Ads.
Dynamic Native Ads are a significant upgrade from Native Ads thanks to animated elements and interactive features. They’re engaging and highly visible. With Dynamic Native Ads, advertisers can still achieve that seamless integration offered by Direct Native Ads, but with the added impact of visuals that captivate users.
In the words of Refinery89’s Head of Commercial Operations, Gijs Witteveen:
Dynamic Native Ads are a new take on digital advertising. They adjust to the way audiences are consuming content these days. With the addition of our Interest-Driven Targeting technology we can target users in a more personalized way.
Besides the added functionalities, such as interactive and dynamically loaded elements, Dynamic Native Ads allow us to make real-time changes to stay up to date with both the advertiser and audience’s needs. They are ideal for long-term campaigns with continuously changing value offerings.
Combining Dynamic Native Ads with Refinery89’s Interest-Driven Targeting Technology has demonstrated success in positioning advertisements in front of the perfect audience for brands while achieving better performance on high intent clicks. This format leads to more deliberate clicks due to the enhanced look and feel that delivers higher viewing time and engagement, driving visits to the landing page with increased conversion rates.
Read more: Introducing Refinery89’s Interest-Driven Targeting Technology
