In a pioneering initiative to standardize and elevate digital marketing practices in India, Dharampal Satyapal Group (DS Group), one of India’s leading FMCG conglomerates, in collaboration with WPP Media, has launched DCODE – The Guide to Digital Marketing.
DCODE is a first-of-its-kind, comprehensive playbook that merges academic frameworks with practical applications, providing actionable systems, processes, and templates for marketers and digital enthusiasts. Covering all key facets of digital marketing, including Paid Media, Social Media, Influencer Marketing, Search Engine Optimization (SEO), Online Reputation Management (ORM), and more, the playbook sets a new benchmark for industry standards. Importantly, DCODE will be available as an open-access resource, enabling marketers, students, agencies, and academic bodies to download and utilize it freely.
The launch event featured keynote sessions and panel discussions, providing attendees with an in-depth understanding of the playbook’s development, its client-agency collaborative approach, and practical applications for real-world marketing challenges.
With the digital ecosystem constantly evolving, DS Group recognized the need for a definitive guide to navigate its complexities. Partnering with WPP Media, the initiative leverages deep industry expertise to deliver a resource that is both practical and forward-looking. By distilling insights from research and analysis, DCODE simplifies complex digital concepts and provides actionable strategies for corporate marketing teams, agencies, media planners, buyers, CMO/CXOs, and students.
India’s media and advertising landscape is growing rapidly, projected to reach Rs 1,64,137 crore by 2025, with digital expected to grow at 11.5%, capturing 60% of the market share. Despite this growth, challenges such as fragmentation, inconsistent methodologies, and untapped opportunities persist. DCODE addresses these gaps by providing a structured, evolving playbook that will be regularly updated to reflect the latest best practices and market insights.
“In today’s rapidly evolving media landscape, digital isn’t merely an option; it’s a strategic imperative for connecting with consumers and an increasingly important pillar of our outreach. Understanding the immense power and complexity of this ecosystem, it was clear we needed a comprehensive resource to navigate it effectively,” said Rajiv Kumar, Vice Chairman, DS Group.
“It represents a significant contribution to the industry, designed to empower professionals and agencies to optimize their digital strategies, drive efficiency, and achieve unparalleled marketing excellence,” he added.
Prasanth Kumar, CEO, WPP Media South Asia, added,
“DCODE marks a significant leap in mastering the complexities of the digital landscape. Through our strategic collaboration with DS Group, WPP has harnessed its extensive expertise to co-create a playbook that redefines industry standards, empowering not only businesses but also every marketing enthusiast to excel in a rapidly evolving digital world.”
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