WEDNESDAY, OCTOBER 29, 2025 | MUMBAI, INDIA — Django, a next-generation creative agency, has been awarded the creative digital mandate for Khukri Rum, Nepal’s most iconic and celebrated spirit, as the brand expands its footprint in the Indian market.
With a proud legacy of over six decades, Khukri Rum stands as a national symbol of Nepal — admired for its smooth blends, Himalayan craftsmanship, and timeless heritage. Exported to more than 12 countries, the brand’s entry into India marks a major milestone in its global growth journey, placing it within one of the world’s fastest-evolving spirits markets.
As Khukri’s creative partner, Django will spearhead the brand’s digital marketing strategy, overseeing its social media presence, influencer collaborations, and content storytelling. The agency aims to connect Khukri Rum with a new generation of Indian rum enthusiasts through bold, culturally relevant campaigns that blend heritage with modern creativity.
Aashay Shah, Co-founder at Django, said, “It’s not every day that you get to work with a brand that has a legacy of over 60 years. Khukri has been celebrated around the world, and with its entry into India earlier this year, it’s finally time for India to experience the legacy. We’re excited to be part of that journey and bring that story to life for a new generation of rum drinkers in the country.”
Harsh Sinha, Country Director – India, MCKT Beverages , added, “We are thrilled to partner with Django as we begin this exciting new chapter in India. Khukri has always stood for authenticity, craftsmanship, and a deep sense of pride — values that align with Django’s creative spirit. Together, we aim to bring alive the essence of the Himalayas for Indian audiences and celebrate a rum that carries six decades of legacy in every drop.”
The partnership between Django and Khukri Rum reflects a shared vision to blend legacy with innovation, creating digital-first experiences that resonate with India’s growing community of premium spirit lovers.
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