In a strategic move within the music streaming space, Divya Chadha, a seasoned marketing leader, has officially joined Amazon Music India as its new Head of Marketing. This marks a return to familiar territory, as Chadha previously served at Amazon in a senior brand marketing role.
Chadha announced her new role in a heartfelt post on LinkedIn, saying: “After six absolutely amazing years building the brand at Spotify India, I’m excited to be back at Amazon.”
Her transition follows an impactful six-year tenure at Spotify India, where she held the role of Head of Brand and Consumer Marketing. During this time, Chadha played a pivotal role in establishing Spotify’s brand footprint in one of the world’s most dynamic audio markets. Her leadership contributed significantly to Spotify’s growth and cultural resonance across diverse Indian audiences.
Prior to her time at Spotify, Chadha had already built a strong foundation in digital marketing with roles at global companies like Amazon, where she was Senior Brand Marketing Manager, and eBay Inc., where she worked in Marketing & Merchandising.
Her return to Amazon, this time at Amazon Music, is expected to bring a renewed creative energy to the platform’s marketing initiatives. With deep experience across content, digital, and brand strategy, Chadha’s appointment positions Amazon Music India to compete more aggressively in the highly competitive music streaming space.
As platforms increasingly prioritize localized content and authentic engagement, Chadha’s consumer-first approach and industry experience are poised to play a key role in shaping Amazon Music’s next chapter in India.
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