DigiStreet Media has been chosen by Ichiban Oishi LLP Foods to lead branding and digital marketing for its new snacking brand, Tasty Ninja. As part of the partnership, the agency will handle packaging design, website creation, and digital campaigns across platforms.
Tasty Ninja is launching with a range of instant noodles called Zoodles, inspired by Indian and Korean flavours. Aimed at Gen Z and millennial consumers, the brand focuses on bold taste, clean ingredients, and no MSG.
DigiStreet has worked closely with the brand from the start—shaping its look, voice, and online presence.
“With Tasty Ninja, our focus was to build a cohesive brand experience across phygital touchpoints. From designing product packaging to developing a dynamic website and managing end-to-end digital presence, we’ve aimed to create a platform that reflects the brand’s bold yet youthful vibe. We’re thrilled about the opportunity to take the brand forward and unlock its full potential,” said Darpan Sharma, CEO & Strategist, DigiStreet Media.
As part of the mandate, DigiStreet will also focus on social-first storytelling, creative content rollouts, and building strong engagement across platforms.
Kanan Aggarwal, Head of Brand at Tasty Ninja, shared, “Tasty Ninja is built for a generation that wants flavour, speed, and authenticity all wrapped in a fun, relatable brand. With a digital-first strategy and a focus on product storytelling, we’re making everyday snacking more exciting and a little more fearless. The execution so far mirrors this energy perfectly, and DigiStreet has been a key partner in bringing that vision to life.”
With this collaboration, Ichiban Oishi LLP Foods and DigiStreet Media aim to bring a fresh voice to India’s snacking category—bold, fast, and packed with flavour
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