Leading 360° performance marketing agency Digidarts has been awarded the digital mandate for Dabur, one of India’s most trusted FMCG brands. This collaboration marks a strategic milestone in reshaping Dabur’s digital presence within the fast-growing FMCG sector, leveraging innovation and data-driven insights.
With India’s FMCG market projected to reach $220 billion by 2025, Dabur aims to blend its rich marketing legacy with Digidarts’ expertise in 360° digital solutions. The agency will drive performance-driven campaigns, enhance consumer engagement, and optimize digital outreach across multiple platforms.
Siddhartha Vanvani, CEO of Digidarts, expressed excitement about the partnership:
“Collaborating with a powerhouse brand like Dabur is a significant milestone for us. We at Digidarts leverage our skills with the values of the organisation that we work with. This partnership is not just about marketing—it’s about storytelling that resonates across generations.”
Digidarts will utilize its proprietary DecisionBoard.ai tool to deliver real-time analytics and agile decision-making, ensuring measurable growth. Having successfully partnered with 250+ brands over a decade, the agency brings deep expertise to this engagement.
This partnership reaffirms Digidarts’ leadership in performance marketing, cementing its position as a trusted growth partner for global and Indian brands.
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