YesMadam has welcomed Dhruva Kakkar as its new Head – Performance Marketing, where he will lead the company’s performance-driven marketing initiatives. In this role, he will oversee paid media strategy, campaign optimisation, and data-led digital growth to strengthen the brand’s marketing outcomes.
Kakkar shared the update about his new position through a LinkedIn announcement.
Before joining YesMadam, Kakkar worked at AdLift India from July 2024 to February 2026. During his tenure, he served as Associate Director – Paid Media from July 2025 to February 2026, after initially joining the organisation as Senior Manager – Paid Media from July 2024 to July 2025 in Gurugram.
Earlier, he spent over two years at ET Medialabs in Noida from May 2022 to June 2024. There, he first held the position of Lead – Business Strategy and Analytics from May 2022 to July 2023 and later transitioned to Manager – Client Success from July 2023 to June 2024.
His previous experience also includes a stint as Performance Marketing Specialist at Holistik Digital between November 2021 and May 2022. He briefly worked as a Key Account Manager at ICICI Bank from June 2021 to November 2021 and began his career as an Audit Analyst at KPMG in Gurugram from January 2017 to July 2018.
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