Dentsu has rolled out dentsu.Connect in India, advancing its global data and technology evolution with a unified operating system that brings together data, creativity, media, technology, and talent. The platform is designed to enable connected delivery, sharper decision-making, and measurable business outcomes for clients.
Built in line with dentsu’s global architecture, dentsu.Connect allows teams in India to work within a shared ecosystem of intelligence, platforms, and workflows. The launch is driven by dentsu India’s Data & Technology (D&T) team, which develops and deploys capabilities within the dentsu.Connect framework, balancing global consistency with strong local relevance.
At the heart of the model, dentsu’s D&T team integrates data engineering, AI, analytics, and martech/adtech into a single ecosystem. By eliminating siloed operations, dentsu.Connect enables faster execution, scalable solutions, and predictive, outcome-focused decision-making for both teams and clients.
In India, dentsu has built a comprehensive intelligence ecosystem anchored by dentsu.Connect and supported by solutions such as dentsu.Audiences, dentsu Spark, dentsu Product Intelligence, Mugen.ai, and the Dentsu Marketing Cloud. Together, these platforms combine global tools with India-specific innovations, unifying consumer insights, behavioural data, identity frameworks, and performance signals into one decisioning environment.
This intelligence is activated across planning, creative, media, and customer experience through proprietary tools, predictive models, and AI-enabled workflows, helping brands deliver consumer-centric and performance-driven outcomes at scale.
For clients, dentsu.Connect offers a single, accountable gateway to dentsu’s integrated growth solutions. For teams, it streamlines workflows, reduces fragmentation, and enhances automation across markets.
Harsha Razdan, CEO, South Asia, dentsu said, “As we move towards our Vision 2026/2027, we are not just chasing growth – we are rethinking how we deliver it. Our challenge is not capability; it’s connection. dentsu.Connect is the operating model that brings our strengths together, and in India, this journey is powered by a strong data and technology foundation. For clients, it simplifies how they work with dentsu. For our teams, it brings clarity, speed, and efficiency. And for the business, it creates sustainable value as we build towards long-term, profitable growth.”
Shirli Zelcer, Chief Data & Technology Officer, dentsu added, “With dentsu.Connect, we are uniting the best of dentsu’s data, identity, and AI capabilities into one integrated platform that empowers our clients and teams to make smarter and more predictive decisions. This launch in India marks a pivotal step in delivering a truly global data and technology framework – one that dynamically orchestrates workflows, surfaces actionable insights, and drives impact through AI-led decision-making. By combining intelligence with human craft, we’re enabling marketers to predict their next best impact and create meaningful connections at scale.”
With the India launch, dentsu.Connect signals a shift towards a connected, intelligence-led operating model—turning integration into action and transformation into tangible business impact.
Read more:
