Dentsu India has announced the launch of Dentsu AMP, a new video-first content engine designed to help brands create and scale high-quality storytelling with speed, precision, and performance.
Built for today’s fast-moving digital culture, Dentsu AMP brings together human creativity and AI-powered workflows to deliver content that is faster to produce, sharper in execution, and stronger in impact.
To lead this next-generation initiative, Dentsu India has appointed Dhruv Abrol and Tarika Gulabani as Managing Partners. Both will report to Amit Wadhwa, CEO – South Asia, Dentsu Creative & Media Brands.
Dentsu AMP connects more than ten in-house studios across India, spanning video, motion graphics, 3D/CG, sound, and post-production — all powered by a full-stack AI backbone.
The platform integrates AI tools across the content lifecycle — from ideation and editing to versioning, optimization, and targeting — enabling brands to produce premium cinematic films and high-volume social assets with equal agility and consistency.
Already partnering with leading brands such as Aditya Birla Fashion, Flipkart, Myntra, and Groww, Dentsu AMP delivers RASS (Results as a Service) by uniting speed, creativity, and measurable performance under one roof.
Amit Wadhwa said, “Dentsu AMP is designed for a world where stories need to move as fast as audiences do. It brings together the best of craft, content, and technology to help brands tell their stories at scale – without losing what makes them human. It is where creativity performs, and performance inspires creativity.”
Abrol and Gulabani said, “Dentsu AMP is built as a modern content engine for brands – combining full-stack production, data-driven creativity, and AI tools that optimise performance in real time. From high-impact films to daily social assets, we help brands make more content, faster, without losing craft or consistency.”
Dentsu AMP further enhances Dentsu India’s innovation portfolio, complementing the Dentsu Lab — a hub for AI, immersive technology, and creative R&D — and the Dentsu Podcast Network, which focuses on storytelling in emerging formats.
With plans to expand across major Indian metros in the coming year, Dentsu AMP positions Dentsu India firmly at the intersection of creativity, technology, and performance — building an ecosystem where imagination scales, stories travel faster, and every frame drives measurable impact.
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