Dentsu India has announced two strategic leadership appointments, reinforcing its commitment to innovation and excellence. Sujata Dwibedy has been promoted to CEO of dentsu X, while Jose Leon takes on the role of CEO, Retail Media Business. Both leaders will continue reporting to Anita Kotwani, CEO Media, South Asia, dentsu.
These appointments align with Dentsu’s vision of pushing boundaries, fostering deep client partnerships, and solidifying its global leadership under the #OneDentsu philosophy. The network remains dedicated to driving impactful solutions that redefine the future of media, technology, and retail advertising.
As the newly appointed CEO of dentsu X, Sujata Dwibedy will leverage her 26 years of industry expertise across strategy, planning, research, buying, and innovation to shape the agency’s next chapter. Her mandate includes delivering integrated excellence across media, technology, and creative services while fostering transformative partnerships and achieving superior client outcomes.
Commenting on her appointment, Dwibedy stated:
“This is an extraordinary opportunity to lead dentsu X at such a transformative moment for the industry. dentsu X has always stood for audacity and innovation, and I am deeply honoured to lead its journey into a bold new era. My focus will be on building scalable solutions, fostering enduring partnerships, and cultivating a culture that empowers our people to thrive. Together, we will shape the future of brand and business transformation with purpose and precision.”
In his new role as CEO, Retail Media Business, Jose Leon will drive dentsu’s expansion in the fast-evolving retail media sector. His primary focus will be on collaborating with retailers to create incremental revenue streams while integrating AI-driven solutions to enhance media efficiency. With extensive expertise in deep tech, commerce, and digital consulting, Leon brings strategic insights from his leadership roles at Adobe, Publicis, and dentsu X, where he previously served as CEO.
Leon shared his vision for the retail media space:
“Retail Media, or New Stream Media, is now seen as a game-changer for boosting retailer profits. With AI, we deliver hyper-personalized content by integrating data in near real-time, transforming advertising. This automation and personalisation drive better media efficiency, helping advertisers prove their advertising spend. As New Stream Media grows rapidly, dentsu has built strong capabilities to run tech-driven campaigns and scale partnerships. I’m excited to build on this momentum and expand these efforts in India.”
Harsha Razdan, CEO, South Asia, dentsu, emphasized the significance of these leadership moves:
“Sujata and Jose’s appointments reflect our relentless pursuit of excellence and our commitment to staying ahead of the curve. Sujata’s extensive expertise in strategic growth, operational efficiency, and building high-performing teams aligns seamlessly with our ambitions. Combined with Jose’s deep understanding of data, omnichannel campaign execution, and retail, this leadership duo will propel dentsu to new heights, delivering unparalleled value and innovation to our clients.”
These leadership changes reinforce dentsu India’s commitment to pioneering innovation, enhancing client impact, and driving business transformation across the evolving media and retail landscapes.
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