Dentsu Creative Webchutney has been awarded the strategy and creative mandate for RAK Ceramics India and KLUDI India, marking a significant partnership to redefine brand storytelling in India’s lifestyle and design sector.
RAK Ceramics, a leading global ceramic brand present in over 150 countries, is preparing for a bold brand refresh in India. Meanwhile, KLUDI, the luxury German sanitaryware brand renowned for precision engineering and timeless design, is set to elevate the modern Indian bathroom experience with innovation and sophistication.
Under this mandate, Dentsu Creative Webchutney will design the strategic and creative blueprint for both brands, crafting design-led, distinctive identities that resonate with India’s evolving lifestyle aspirations. Through a blend of creativity, technology, and data-driven insights, the agency will deliver integrated campaigns that inspire and connect with today’s consumers.
Anisha Agarwal, Head of Marketing, RAK Ceramics India & KLUDI India, said:
“This partnership with Dentsu Creative Webchutney is a pivotal step in elevating our brand’s positioning and building deeper connections with consumers. Under this mandate, dentsu will lead integrated creative campaigns across brand strategy, digital storytelling and experiential platforms, bringing to life our vision to redefine design and innovation in lifestyle spaces. We are excited about the journey ahead!”
Indrajeet Mookherjee, CEO, Dentsu Creative Webchutney, added:
“RAK and KLUDI are global leaders, and we are thrilled to shape the future of homes across India with them. From creating living rooms that balance comfort and flexibility, to transforming bathrooms into personal wellness havens, our focus is on delivering digital-first, meaningful experiences. Guided by dentsu’s Bharat vision, our storytelling will reach every corner of the country, connecting deeply with people and making every home a symbol of India’s ambition, spirit, and progress.”
With this collaboration, Dentsu Creative Webchutney strengthens its role as a strategic partner to leading global lifestyle brands, driving creativity, innovation, and digital-first growth in India’s design and home solutions market.
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