Dell Technologies has appointed Anurag Arora as its new Senior Director and General Manager for Consumer Sales in India, reinforcing the company’s commitment to strengthening its position in the country’s rapidly evolving tech and retail landscape. In this expanded role, Arora will lead nationwide consumer strategy, sales operations, and business development, with an emphasis on elevating customer experience and advancing Dell’s omnichannel initiatives.
Sharing his confidence in the leadership transition, Rajkumar Rishi, Vice President and General Manager, Consumer Business, Asia Pacific and Japan, said: “Anurag’s deep understanding of the omnichannel landscape and proven track record of driving growth are invaluable assets. Under his leadership, we are confident in advancing our strategic priorities, delivering innovative technology and enhancing customer experience.”
Arora brings nearly three decades of diverse experience across categories including product management, retail distribution, e-commerce, and sales strategy. Since joining Dell in 2020, he has been instrumental in developing and executing growth-focused plans across Dell.com and retail channels in India. His appointment marks the next phase of Dell’s ambition to deliver integrated consumer experiences and deepen market engagement across the country.
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