Spalba has named Deepanshu Gupta as its Chief Executive Officer, tasking him with steering the company’s strategic direction and execution as it accelerates growth across experiential marketing and technology-led solutions.
In his new role, Gupta will focus on deepening Spalba’s core experiential offerings while advancing its event-tech and marketplace platforms. His mandate includes building strong operating frameworks, expanding into key markets, enhancing governance, and ensuring consistency in delivery. A key priority will also be strengthening leadership capabilities across teams, supported by disciplined processes, financial rigour, and a culture centred on accountability and long-term client partnerships.
Gupta brings with him extensive experience spanning live events, experiential marketing, and technology-driven business transformation. His career reflects a blend of hands-on experience in event execution and leadership roles aimed at scaling organisations through structured operations and integrated technology systems.
The appointment aligns with Spalba’s ongoing push towards technology-enabled execution and operational scale. The company’s event-tech platform connects brands and agencies with venues and experiential service providers, positioning Spalba at the convergence of live experiences and digital infrastructure.
“Spalba represents the perfect intersection of what has defined my professional journey: experiential marketing, technology, and the challenge of building organisations for scale,” said Deepanshu Gupta, CEO, Spalba. “I am excited to lead Spalba’s teams, strengthen our marketplace and tech platforms, and deliver consistent, high-impact experiences for our clients.”
“As the experiential industry evolves, scale and technology are becoming as critical as creativity,” said Naveen Gupta, Founder, Spalba. “Deepanshu brings a strong combination of on-ground event expertise and organisational leadership, which is essential for building a platform that can grow sustainably. His approach to integrating technology with live experiences closely reflects how we see Spalba’s next phase taking shape.”
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