India, January 19, 2026: Contract Advertising India has secured the integrated creative mandate for BMW India following a competitive multi-agency pitch. With this win, the agency will manage both mainline and digital communications for the German luxury automotive brand in the Indian market.
Under the new mandate, Contract Advertising India will be responsible for developing and executing integrated brand communications across platforms. This includes creative strategy, campaign development, and digital storytelling, all aligned with the evolving preferences of India’s luxury automotive consumers.
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Commenting on the mandate, Rohit Srivastava, Chief Strategy Officer, Contract Advertising India, said, “We are delighted to welcome BMW India to our portfolio. BMW is not just an iconic brand but a global benchmark for excellence in design, performance, and innovation. Securing this mandate is a matter of immense pride for us, and we look forward to creating distinctive, future-facing brand communication that accelerates BMW’s journey in the luxury automotive space and builds deeper connections with Indian consumers.”
From BMW India’s perspective, the partnership reflects a shared vision for strategic and creative excellence. Vitesh Barar, Director – Marketing, BMW India, said, “At BMW India, we continuously evolve to ensure our brand resonates with consumers. Contract Advertising India demonstrated a deep understanding of our brand values, long-term business ambitions, and the expectations of today’s luxury consumer. Their strategic insight and creative vision stood out, and we are confident that this partnership will elevate BMW India’s brand communications to new heights.”
Barar further emphasised the brand’s ambition to stay relevant in a rapidly changing market. “BMW India stands as one of the country’s foremost luxury automotive brands, renowned for its excellence in performance, innovation, and driving experience. With this new partnership, we aim to further strengthen our position in the Indian luxury automotive segment and engage more meaningfully with a new generation of digitally savvy consumers, ensuring our brand remains relevant and aspirational in a rapidly evolving market,” he added.
The mandate reinforces Contract Advertising India’s growing presence in handling integrated communication mandates for premium brands, while marking a strategic step forward for BMW India as it continues to sharpen its brand narrative across traditional and digital platforms.
