Confiance Communications has been appointed to lead public relations for The Ocean Cleanup in India. The non-profit organisation, known for its mission to eliminate plastic pollution from oceans, has partnered with the agency to strengthen its communications outreach in the country.
As part of the mandate, Confiance Communications will oversee strategic communications at both national and regional levels. The agency will support messaging around The Ocean Cleanup’s technologies and upcoming deployments planned before the monsoon season. It will also work to position the organisation’s efforts within larger conversations around climate resilience, waste management and sustainable urban development.
Speaking on the partnership, Bushra Ismail, Founder and Chief Strategist, Confiance Communications, said, “The Ocean Cleanup stands at the rare intersection of science, technological innovation, and tangible environmental impact. For us at Confiance, this partnership is deeply aligned with our belief that communication must serve a larger purpose. India is at a critical moment in its environmental journey, and there is a clear need for informed, responsible narratives around ocean health and plastic pollution. Our focus will be on translating The Ocean Cleanup’s complex, data-driven work into clear, credible stories that build public understanding, strengthen trust, and drive long-term awareness. This is the kind of issue-led work we are committed to championing.”
Robin Clegg, Head of Media and Communications, The Ocean Cleanup, added, “India is central to the global effort to stop plastic pollution at its source, and cities like Mumbai represent sites where targeted action can deliver real impact. As we begin our work in India, it is important for us to communicate our mission with accuracy, transparency, and local relevance. Partnering with Confiance Communications gives us a team that understands the Indian media landscape and the responsibility that comes with telling this story. We are confident in their ability to responsibly and effectively amplify our mission as we scale operations and build a sustained presence in the country.”
With this collaboration, The Ocean Cleanup aims to build stronger awareness and engagement in India as it expands its operational footprint.
Read more: Confiance Communications Wins PR Mandate for Raga Svara
