Concept Public Relations India Ltd has been selected as the official communications partner for Avro Furniture, a prominent plastic-moulded furniture brand under Avro India Limited. As part of this mandate, Concept PR will lead Avro’s national media relations, strategic communication efforts and overall visibility initiatives.
Avro India Limited—listed on NSE (AVROIND) and BSE (543512)—is based in Ghaziabad and has been a key player in large-scale plastic furniture production since 2002. The company offers an extensive catalogue of more than 250 products, including chairs, tables, stools, children’s seating, dining sets and almirahs under the brand names “Avro” and “Avon.” Its high-efficiency, mass-production model enables the company to price its products nearly 40% lower than several national competitors.
Backed by a wide dealer-retailer network, Avro’s products are distributed pan-India and are widely available across top e-commerce platforms such as Amazon, Flipkart, Meesho, JioMart, IndiaMART and GeM, strengthening its omni-channel reach.
In line with its sustainability vision, the company has also intensified efforts in post-consumer plastic waste management—collecting, recycling and converting plastic waste into durable furniture. This initiative reflects Avro’s commitment to circular economy practices and responsible manufacturing.
The strategic direction and continued growth of Avro India have been guided by Sushil Kumar Aggarwal, Chairman and Whole-Time Director of the company. With over 52 years of entrepreneurial experience—including more than two decades in plastics—and involvement in 15+ businesses, Aggarwal has played a pivotal role in expanding Avro’s manufacturing capabilities and strengthening its high-volume production approach.
The collaboration with Concept PR is expected to elevate Avro Furniture’s brand presence and support its communication journey as the company broadens its operations and deepens its focus on sustainability-driven manufacturing.
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