INDIA July 15, 2025: COMvergence an independent research and data consultancy, which analyses media spend investments and produces benchmark studies, on new business performances, and Billings and Market shares of media agencies, released its latest annual Billings and Market Share Report for 2024 (January to December) for India.
In 2024 the total market studied by COMvergence was $16 billion, this total studied market includes twenty agency networks and two independent agencies.
In 2024 the media agencies across saw $6.8B in digital spends and an average of 52 % in digital share across agencies.
The Media Agency Groups were led by WPP Media (formerly GroupM) with $6.6B billings, IPG Mediabrands with $2.0B and Publicis Media with $1.7B billings.
The ranking for the individual agencies, was dominated by three WPP Media agencies led by
Mindshare at $2.6B total billings, followed by Wavemaker $1.8B total billings, very closely followed by EssenceMediacom at $1.7B, Lodestar UM at $1.0B, and Madison Media at $970M in total billings respectively.
Global Highlights-
Group:
WPP Media (formerly GroupM) retained the top position, with $64.6B in global billings; Publicis Media followed reaching $54.7B in 2024 billings. Omnicom Media Group ranked third with $45.6B. Collectively, these top three groups represent 71% of total billings among the Big 6 globally.
Agency:
OMD claimed the top position with total billings of $26.3B, EssenceMediacom, ranked second with $24.6B. Mindshare held a solid third place with $21.9B.
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