Comscore, a leading global media measurement and analytics company, has announced the appointment of Vivek Jaiswal as Country Manager for the Asia-Pacific (APAC) region. In his new role, Jaiswal will spearhead Comscore’s strategic initiatives across the region, driving innovation in cross-platform audience measurement and deepening partnerships with brands, agencies, and publishers.
With over 12 years of experience in SaaS, business information services, and enterprise sales, Vivek brings a wealth of expertise in client relationship management, consultative selling, and data-driven business solutions.
Jaiswal joined Comscore in 2022 as Sales Director, where he played a pivotal role in expanding the company’s footprint and fostering growth across key regional accounts. His previous experience includes leadership roles at Dun & Bradstreet, Standard Chartered, and Kotak Mahindra Bank, where he focused on helping clients harness insights to drive business performance and strategic decision-making.
“It’s an honour to take on this new role at Comscore,” said Jaiswal. “I look forward to working closely with our clients and partners across the region to deliver actionable insights and trusted measurement solutions that support smarter decision-making and stronger outcomes. APAC is an incredibly dynamic market, and I’m excited to help drive Comscore’s growth here.”
Commenting on the appointment, Alejandro Fosk, Executive Vice President, International at Comscore, added:
“Vivek’s deep understanding of the market, our clients, and the evolving needs of the industry makes him well-positioned to lead our efforts at a local level. His appointment reflects our continued commitment to the region and our determination to support partners with reliable, future-facing measurement solutions, even in a challenging environment.”
Jaiswal’s appointment marks a key milestone in Comscore’s regional growth strategy as it continues to empower businesses with advanced data analytics, cross-media insights, and innovative measurement solutions designed for a fast-evolving digital ecosystem.
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