With AI creators, regional storytelling, and a spiritual content play, the Collective Media Network signals a bold new chapter in digital influence.
Collective Artists Network has launched the Collective Media Network, cementing its evolution into a full-scale new media company rooted in content, creators, and culture. More than a pivot, this marks the formal coming together of its already expansive efforts across storytelling, technology, and community engagement.
With platforms like Terribly Tiny Tales (TTT), Under 25, Big Bang Social, and Galleri5, the company is blending creator-led IPs, social storytelling, and experiential formats into a vibrant ecosystem. Recent launches — from Rashmika & Ru and Marathi Minded to the comedy-led Not Funny with Funcho — reflect a sharp focus on regional and genre-driven narratives.
Pushing boundaries further, Collective has debuted AI-powered creators Kavya Mehra and Radhika Subramaniam, using synthetic storytelling to tap into parenting, youth culture, and digital anxieties — showing how tech and emotion can intersect meaningfully.
Adding a spiritual dimension, the company launched Sanatani Dharma, a digital content destination that explores Indian heritage and dharmic traditions through modern lenses — a rare move in the contemporary media space.
To lead its distribution ambitions, media veteran Sudeep Lahiri has been appointed as Head of Channels and Distribution. Supporting him is the company’s tech platform Galleri5, which powers trendspotting, content benchmarking, and media innovation at scale.
Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, said, “In today’s world, new media is about owning eyeballs — and through our content, distribution, and influence, we intend to become the media network that defines attention. We have always understood the pulse of pop culture — reflecting it when needed, and influencing it when it matters most.”
With creators at its core and culture as its compass, Collective Artists Network is crafting what the next generation of Indian media truly looks like.
