Channelplay Bags the Visual Merchandising Mandate for Aditya Birla

Aditya Birla, a multinational conglomerate based in India, has given its visual merchandising mandate to Channelplay, a leading provider of retail distribution and solutions. Under this mandate, Channelplay will raise brand awareness nationwide, help expand market share, and increase the visibility of Aditya Birla’s White’s Primer and Seep Guard products.

Channelplay wins the visual merchandising mandate for Aditya Birla

With over 30,000 dealers and retailers in India, Channelplay, a visual merchandising specialist, will create a detailed plan to increase market share for Aditya Birla’s new Birla White products. This strategy calls for creating and executing a test promoter activation plan for fifty locations as well as a channel loyalty program.

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Promoters will be essential to this partnership in informing dealers and retailers about the new products and setting up shop-in-shop (SIS) displays. In order to increase Aditya Birla’s share of shelf space and product visibility in the stores, Channelplay will install SIS units in every location. Additionally, the promoters will be in charge of setting up meetings with painters and explaining the advantages of the dealer loyalty program. The pilot program has already begun in the cities of Raipur and Nagpur, and it will expand from there.

Here’s what they said

Yasir Hussain, Vice President of Channelplay Limited said,

“We are thrilled to partner with Aditya Birla on this strategic initiative. Our expertise in retail solutions will allow us to develop and implement a program that effectively increases brand awareness, strengthens market share, and ultimately drives sales growth for Aditya Birla’s new products.”

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