Channel Factory appoints Chirag Bhatia as Managing Director

Channel Factory, a leading global technology and data platform specializing in video ad placement on social platforms, announces a significant stride in its expansion strategy with a focused approach towards the fastest growing Indian market. As part of this initiative, the company is establishing a robust on-ground force dedicated to Product & Engineering, underlining its commitment to cater to the specific needs of brands in the region.

Channel Factory has been on a trajectory of aggressive expansion. With Chirag Bhatia at the helm of affairs in India, the company is poised to tap into the immense potential of one of the fastest-growing advertising markets in the world.

Channel Factory’s proprietary platform, powered by advanced AI technology and access to the YouTube API under the Official YouTube Measurement Program partnership, offers unparalleled capabilities. With the ability to scan 100% of monetizable videos on the platform and cover more than 90 trillion views in 49 languages, Channel Factory ensures advertisers run campaigns against content aligned with their brand values, driving superior business outcomes.

Robin Zieme, Global Chief Growth Officer at Channel Factory said,

“We are thrilled to welcome Chirag Bhatia to our team in India,” 
“His wealth of experience and deep understanding of the Indian market will be instrumental in accelerating our growth and cementing our position as a leader in digital advertising.”

Chirag Bhatia, Managing Director – India at Channel Factory said,

“India presents immense opportunities for Channel Factory, and I am excited to be a part of our efforts in this dynamic market,” 
“With our cutting-edge technology and commitment to positivity and inclusivity in advertising, we aim to redefine the media landscape and deliver exceptional results for our clients.”

Channel Factory currently operates in over 30 countries across the Americas, Europe, Middle East, Africa, Asia-Pacific, Australia, and Latin America, with offices in the USA and a growing presence worldwide.

Read more: Hashtag Orange appoints Bhav Sharma as new chief performance officer