CereOne Media, Yahoo DSP’s partner in India, announced the arrival of the Yahoo DSP and the Spotify Ad Exchange (SAX) partnership in India. The collaboration gives advertisers direct programmatic access to Spotify’s high-quality audio, video and display inventory.
The integration allows agencies to plan, activate and measure Spotify campaigns within Yahoo DSP, alongside display, video, Connected TV (CTV) and Digital Out-of-Home (DOOH). By bringing audio into the core of omnichannel strategies, the partnership enables brands to reach audiences across touchpoints with greater precision, transparency and measurable impact.
Through Spotify’s logged-in environment and rich first-party signals, advertisers can access extensive podcast and music inventory with enhanced targeting and attribution. When combined with Yahoo’s first-party data from Search, Mail and other properties, marketers can connect with audiences more effectively across devices and formats.
Kenneth Koh, Head of Commercial, Yahoo DSP SEA, said, “Digital audio has become one of the most engaging and high-attention environments for advertisers, but access and measurement have often been limited. By integrating Spotify into Yahoo DSP, we are helping brands plan, activate and optimise audio with the same sophistication they bring to video and display. It unlocks the full potential of sound as a measurable and scalable performance channel.”
Deepak Karnani, Director, CereOne Media, added, “The arrival of the Spotify Ad Exchange through Yahoo DSP is a big step forward for Indian advertisers. Audio is no longer a background medium; it is immersive, measurable and deeply personal. This partnership lets brands access Spotify’s high-quality inventory programmatically with precision and transparency. For India’s fast-evolving digital ecosystem, it opens a new frontier of engagement through sound, storytelling and scale.”
As digital audio consumption in India continues to grow across languages, devices and moments, the partnership between CereOne Media, Yahoo DSP and Spotify is set to help brands build more meaningful and measurable connections through the power of audio.
