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Neon, retail media, iab annual, ar campaigns, augmented reality, metaverse, martech, marketing, marketing campaigns, audience engagement, campaign measurement, media measurement, ad impressions, media rating council, MRC, IAB, interactive advertising bureau, IAB, augmented reality measurement guidelines, public comment, advertising, augmented reality campaigns, data interpretation, performance assessment, cross platform measurement, media campaigns, non-physical product interactions, physical product interactions, immersive VR, virtual reality, immersive virtual reality, impressions, viewability, invalid traffic, IVT, user attribution, ad revenue, US AR advertising market, ad tech,

IAB and MRC Collaborate to Release Augmented Reality (AR) Measurement Guidelines

Netra Media 12-02-24

Omnicom Secures Creative Mandate for Air India Express

Netra Media 09-02-24

Ahmed Younis, chief creative officer, publicis communications KSA, Publicis Groupe Middle East, communications, leo burnett, Saatchi & Saatchi, creative, creative strategy, advertising, digital marketing, cross-functional teams, revenue ad campaigns, campaigns, Meta, FP7 McCann Cairo, Coca-Cola, Nestle, McDonald’s, UN, Cannes Lions, LIA, D&AD, MENA Effies, Andy’s

Publicis Groupe ME Appoints Ahmed Younis as CCO for Publicis Communications KSA

Netra Media 09-02-24

Growth, Vishnu Kanth Gokul, Two99, Zoo Media, digital, media sales, digital advertising, digital innovation, chief growth officer, strategic growth, times internet, cricbuzz, Qoruz, Rediff, Sify, Rajshri, Sulekha, 123greetings, Percept, onboarding, brands, market share, revenue, interpersonal relationships, innovation, teamwork, ecommerce, tech marketing, cyber security

Two99 Appoints Vishnu Kanth Gokul as Chief Growth Officer

Netra Media 08-02-24

Dentsu, merkle, Sameer Poonja, experiences, platform, Merkle MENA, customer experience, growth and development, omnichannel, content-driven, content, digital asset, asset management, data analytics, CX, UX, technical development, wireless machine, consumer facing, web-based dine in, frictionless payment, Saudi government, fast track, CEMEA, fintech,

Sameer Poonja Appointed as Head of Experiences and Platforms at Merkle MENA

Netra Media 08-02-24

Big tech, technology, fourth quarter, quarterly results, google, Alphabet, YouTube, ad sales, monthly users, views per day, YouTube Shorts, Microsoft Azure, Amazon Web Services, AWS, revenue, advertising revenue, Google Search, Google Cloud, cloud computing, advertising revenues, YouTube advertising, network advertising, traffic acquisition, generative AI, Gemini AI, Search Generative Experience, SGE, large language model, LLM, AI, artificial intelligence, Meta, digital advertising, social media, Q4, Threads, Instagram ads, Facebook ads, daily active users, DAUs, monthly active users, MAUs, Ad impressions, reality labs, generative AI, Meta AI, amazon, ecommerce, cloud, worldwide advertising, subscription services, subscription fees, AWS Revenue, machine learning, ML, ad relevancy, Prime members, Black Friday, Cyber Monday, innovation, cloud computing, product recommendations, Activision Blizzard, Microsoft cloud, acquisition, Xbox, PC, OEM, consumer markets, Intelligent Cloud, LinkedIn, news advertising, customer loyalty, services revenue, Apple, Microsoft, personal electronics, snapchat, AR, augmented reality, digital ad, publisher, Spotify, Snapchat+, public relations, Omnicom media group, OMG, third party service costs, OpenAI GPT, ad campaigns,

Deciphering Big Tech Giants’ Quarterly Results: Here’s What They Say!

Netra Media 08-02-24

Streaming platform, rich greenfield, joint streaming, joint venture, fox corp, sports bundle, espn channels, disney’s espn, launch sports, fox’s fs1, aew, espn+, mobile phones, wbd, streaming, streaming platform, sports streaming, professional games, traditional TV, linear TV, direct to consumer, DTC, sports content, NFL, NBA, TV subscription, pay tv, subscription fees, ESPN, FOX, Warner Bros. Discovery, Disney+, Hulu, Monday Night Football, MLB, NHL, live sports, cable TV,

ESPN, Fox, and Warner Bros. Discovery Form a Joint Venture for New Streaming Sports Platform

Netra Media 07-02-24

Asian Granito India (AGL) and Ogilvy Partner for New Brand Campaign

Netra Media 07-02-24

Havas, joji Jacobs, BLKJ Havas, Rana Barua, north asia, south east asia, international communications, SEA, creative, innovation, APAC, storytelling, connections, advertising, Singapore, india, air force, Spikes Asia, Cannes, D&AD, LIA, leadership,

Havas Names Joji Jacob as Regional CCO for SEA and North Asia

Netra Media 07-02-24

Expedia and Netflix Collaborate for First-of-its-kind Global Advertising Campaign

Netra Media 06-02-24

IAS Announces AI-Powered Brand Safety and Suitability Expansion to Meta

Netra Media 06-02-24

Amazon and Reach Partner for Targeted Ads Ahead of Third-Party Cookie Phase-Out

Netra Media 06-02-24

Ttk healthcare, dentsu creative india, mandate, media, social media, performance media, account management, social media responsibilities, MsChief, Skore, Eva, female personal, dentsu creative, performance media, digital media, digital creatives, content marketing

Dentsu Announces Extension of Mandate with TTK Healthcare

Netra Media 05-02-24

Lintas Live Secures PR and Communications Mandate for Impresario’s SOCIAL

Netra Media 05-02-24

Nielsen, national out of home (OOH) panel, OOH, audience measurement, data and analytics, location, out-of-home audiences, platform, portable people meter PPM wearables technology, PPM, screen, U.S. TV households, viewer consumption, United States, out of home viewing, metrics, PPM Wearables footprint, sports league, television programming, platform, screen, viewership consumption, The Gauge, audience, streaming platform, streaming TV, Super Bowl LIX, TV viewership, sports programming,

Nielsen Announces Expansion of National Out-of-Home (OOH) Panel

Netra Media 05-02-24

OMD MENA, Saudi Arabia, Ziad Soukkarie, managing director, market growth, client capabilities, talent, team success, regional industry, experience, regional media, middle east, MENA, KSA,

OMD MENA Appoints Ziad Sukkarieh as Saudi MD

Netra Media 02-02-24

Reliance industries, RIL, disney’s exploration, viacom18, $3.9 billion, Disney+, campaign india, advertising, joint ventures, IPL, Indian Premier League, Disney, Disney+ Hotstar, streaming platform, network18, TV18, Disney India, Reliance, Ambani-led, Bodhi tree, star india, entertainment, wall street journal, India operations, Zee entertainment enterprise, HBO, JioCinema, content, financial considerations, priority, opportunities, media landscape, cash and equity, SD, standard definition, high definition, HD,

Disney Agrees to Sell 60% of India Business to Reliance-backed Viacom18

Netra Media 02-02-24

Perfetti Van Melle, Nikhil Sharma, Perfetti, Italian, confectionery, managing director, sales, marketing, genera management, Vietnam, Philippines, global experience, Big Babol, Chlormint, Apollo Tyres, Rajesh Ramakrishnan, business

Perfetti Van Melle Appoints Nikhil Sharma as MD for India Business

Netra Media 02-02-24

Intent IQ is a privacy-focused leader in next-generation identity resolution, with technology powering many of the industry's leading platforms. It is supported by the IP portfolio of AlmondNet Group, which presently consists of more than 150 granted patents. The solutions offered by Intent IQ are powered by a potent identity device graph that links all screens and devices in real-time across a variety of environments, including cookieless, MAID-less, and CTV. This graph has unmatched accuracy and scale. The solutions offered by the company include bid enhancement, attribution, cookieless audience activation, first party ID clustering technology, and privacy-friendly identity resolution. With its main office located in New York City, Intent IQ also maintains a research and development facility in Herzliya, Israel.

Simpli.fi Partners With Intent IQ for New Audience Extension Solutions

Netra Media 01-02-24

Cannes lions, fp7, Kalpesh patankar, jury, publicis communications, fp7McCann, fp7dubai, alok gadkar, Aunindo (Auni) Sen, Publicis Groupe ME, Publicis Middle East, Tuki Ghiassi, Creative, Executive Creative Director, Leo Burnett, Dubai Lynx, Cannes Lions, MENA Effies, brands, agencies, communications,

Aunindo Sen Joins As Executive Creative Director At Publicis Groupe ME

Netra Media 01-02-24

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