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addressable TV, grotargeting, local targeting,marketing,groupM,Nexus, geo granularity, advertisers,Finecast

GroupM Launches Geo Granularity For TV Advertisers

Neha Mehta Media 16-06-23

microsoft ads, microsoft, AI, artificial intelligence, google ads, microsoft audience network, azure ads, advertising, marketing, bing search, bing, search ads

Microsoft Store Ads Expand to Bing Search Results, Empowering Global Advertisers

Neha Mehta Media 14-06-23

microsoft, activision blizzard, xbox, callofduty, microsoft games, acquisition, warfare, china, cloud gaming,

Microsoft’s Activision Blizzard Acquisition Approved by China

Neha Mehta Gaming & Esports 24-05-23

first -party data, tracking cookies, advertising, Google, third-party cookies, Chrome, privacy-conscious advertising, digital advertising, privacy sandbox, targeting, measurement, advertising strategies, challenges, opportunities, , cookieless advertising.

Google’s Phasing Out of Third-Party Cookies: A Paradigm Shift in Digital Advertising

Neha Mehta Media 22-05-23

CTV,connected TV, online videos, DSP, SSP, programmatic buying, programmatic advertising, video placements, pubmatic, GroupM, LG, Mars, digital advertising

PubMatic Takes On DSPs in Video & CTV Deals, Aims for Direct Access

Neha Mehta Media 10-05-23

Petal Ads Announces Partnership With MMP WorldWide

adscholars Media 29-03-23

Silverpush and PubMatic join hands for better digital advertising in APAC

adscholars Media 28-03-23

PubMatic Partners with Comscore’s Proximic for ID-Less Targeting

adscholars Media 28-03-23

OMD India serves up media mandate win for McDonald’s North & East

Neha Mehta Media 10-03-23

Criteo boosts retail media with Brandcrush buy

Neha Mehta Media 10-03-23

Baidu unveils ERNIE, the AI-powered chatbot to ChatGPT

Neha Mehta Media 27-02-23

Meta Follows Twitter’s Lead, Unveils Paid Verification Service for FB & IG

Neha Mehta Media 20-02-23

Google Ads Enhances CTV Advertising

Neha Mehta Media 16-02-23

The AI Search War: Microsoft & Google Compete for Search Engine Leadership

Neha Mehta Media 13-02-23

MMP Worldwide Acquired By LifeOnScreen In excess of 110 Million Dhs Deal

adscholars Media 09-02-23

AdScholars Enters Strategic Partnership With Kidoz In India

adscholars Media 03-02-23

Taboola’s AI Ad-Creation Tool in Beta Testing: Revolutionizing Ad Tech

Neha Mehta Media 03-02-23

Disney+ Is All Set To Lure Advertisers And Enhance Options For User Targeting.

Shatanjeev Media 25-01-23

Netizency Secures McDonald’s UAE Social Media Business

Neha Mehta Media 13-01-23

Brightcove Partners With Magnite To Boost Ad Monetization

Neha Mehta Media 11-01-23

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