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Walmart Reveals Plans to Acquire Smart TV Maker VIZIO for $2.3B

Netra Media 21-02-24

GOZOOP HAWKS Secures Listening and Digital Response Management Duties for Amazon miniTV

Netra Media 21-02-24

Eyeota and Vistar Media Partner to Enhance DOOH Targeting

Netra Media 20-02-24

Motorola mobility, dentsu creative, Motorola india, dentsu impact, moto, marketing, fundsindia, advertising, Motorola asia, Motorola moto, appointed dentsu, creative, multi-agency pitch, marketing strategy, creative partner, digital platforms, mainline platforms, mandate, proposal development, planning, strategy decks, benchmarking, social media, ATL, above the line, ORM, online reputation management, Dentsu Creative PR, iProspect, social listening, media relations,

Dentsu Creative Bags the Creative Mandate for Motorola India

Netra Media 20-02-24

Ooh media, Hypermedia, Nakheel, advertising, outdoor advertising, campaign, dubai, partnership, media, media partnership, UAE, digital ooh, DOOH, hypermedia announce, abed bibi, habib wehbi, out of home, media coverage, technology, hoardings, digital hoardings, cutting edge technology, residential, business, tourism, digital innovation, public transportation, Palm Jumeirah, DOOH landscape, media experience, digital unipoles, large digital panels, digital signage, frond entrance, ROI, return on investment, media assets, data measurement tools, OOH advertising,

Nakheel Grants 10-Year DOOH Media Rights to Hypermedia

Netra Media 20-02-24

Fospha marketing, snapchat campaigns, snapchat ads, retail ecommerce, snapchat ads, snap inc, Fospha partnership, attribution, measurement partner, Fospha clients, insightful campaign, ecommerce advertising, tracking, performance, cross marketing, return on ad spend, ROAS, search ads, advertising platform, financial performance, measurement tools, cross channel, digital marketing, media mix modelling, MMM, zero-party data, Multi touch attribution, MTA, marketing, acquisition costs, ad spend, impression led advertising, click tracking, Fospha, snapchat

Snapchat and Fospha Partner for Enhanced Snapchat Campaigns Insights

Netra Media 19-02-24

Louise peacocke, niti kumar, spark foundry, publicis groupe, CEO, activation officer, operating officer, starcom india, Starcom, media, Chief Client Officer, communications planning, Managing director, Procter & Gamble, client relationships, multidisciplinary, initiatives, inclusive,

Starcom Promotes Louise Peacocke to the Newly Created Chief Client Officer Position

Netra Media 19-02-24

Publicis, Publicis Groupe, Octopus group, B2B, B2C, technology, media, Publicis Groupe EMEA, EMEA, Publicis Pro, Creative agency, Jon Lonsdale, Pete Hendrick, Saatchi & Saatchi, Leo Burnett, customer, manufacturing, telecom, financial services, technology, acquisition, M&A, content, digital, public relations, professional services, international business, key markets,

Publicis Groupe Announces the Launch of B2B Creative Offering, Publicis Pro

Netra Media 16-02-24

JCDecaux Announces the Launch of Global Airport Programmatic DOOH

Netra Media 15-02-24

DoubleVerify Release Tiered Brand Suitability Addressing “Made For Advertising” (MFA) Measurement

Netra Media 15-02-24

Google, Pinterest, ad partnership, Amazon, advertising revenue, ad revenue, image-sharing, third-party ad partner, relevant ad, Google ads, audience, high-value customer base, return on investment, ROI, monetizing, un-monetized, third-party ad

Google and Pinterest Announced Ad Partnership for Third-Party Ad Integrations

Netra Media 14-02-24

Starcom Secures Ubisoft’s Global Media Account

Netra Media 14-02-24

UM MENAT, Google, IGAP, International Growth Agency Program, global expansion, growth partner, partnership, valuable data, performance, go to market strategies, localization, international best practices, MENA, global opportunities, polarization, transformational, client business, real time intelligence,

UM MENAT Elevates Global Expansion for Clients Through Google’s International Growth Agency Program

Netra Media 13-02-24

Publicis Commerce India and Amazon Ads Collaborate to Release Digital Growth Marketing Playbook

Netra Media 13-02-24

Havas Announces Acquisition of Ledger Bennett, A UK-Based B2B Marketing Agency

Netra Media 12-02-24

FP7McCann, FP7McCann Cairo, Sondos Effat, leadership, Strategic responsibilities, creative agency, achievements, advertising, Egyptian advertising, dedication,

FP7McCann Cairo Promotes Sondos Effat to Managing Director Role

Netra Media 12-02-24

Lego, the lego group, gozoop, marketing, bhavana mandon, marketing director, creative mandate, creative, india, country manager, amusement park, integrated marketing, godrej properties, ashwin sheth, mandate,

Gozoop Secures the Creative Mandate for The LEGO Group In India

Netra Media 12-02-24

Neon, retail media, iab annual, ar campaigns, augmented reality, metaverse, martech, marketing, marketing campaigns, audience engagement, campaign measurement, media measurement, ad impressions, media rating council, MRC, IAB, interactive advertising bureau, IAB, augmented reality measurement guidelines, public comment, advertising, augmented reality campaigns, data interpretation, performance assessment, cross platform measurement, media campaigns, non-physical product interactions, physical product interactions, immersive VR, virtual reality, immersive virtual reality, impressions, viewability, invalid traffic, IVT, user attribution, ad revenue, US AR advertising market, ad tech,

IAB and MRC Collaborate to Release Augmented Reality (AR) Measurement Guidelines

Netra Media 12-02-24

Omnicom Secures Creative Mandate for Air India Express

Netra Media 09-02-24

Ahmed Younis, chief creative officer, publicis communications KSA, Publicis Groupe Middle East, communications, leo burnett, Saatchi & Saatchi, creative, creative strategy, advertising, digital marketing, cross-functional teams, revenue ad campaigns, campaigns, Meta, FP7 McCann Cairo, Coca-Cola, Nestle, McDonald’s, UN, Cannes Lions, LIA, D&AD, MENA Effies, Andy’s

Publicis Groupe ME Appoints Ahmed Younis as CCO for Publicis Communications KSA

Netra Media 09-02-24

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