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AdInMo, ZBD, fintech, developers, gamers, in-game ads, InGamePlay, mobile game, partnership, revenue, immersive, in-game, ad formats, ad tech, innovative, in-game videos, immersive display, advertisements, display ads, non-interruptive, ad money, user retention, AdInMo SDK, Bitcoin, Square Enix, Ludo Zenith, Fumb Games’, bitcoin miner, collaboration, player attention, retention, monetization,

AdInMo and Fintech ZBD Partner to Bring Bitcoin Rewards to Gamers

Netra Media 11-10-23

ThinkAnalytics, ThinkAdvertising, AWS, AWS Clean Rooms, Amazon Web Services, contextual advertising, targeted contextual, targeted advertising, AI, AI-based content, content discovery, video service providers, first party data, targeting accuracy, advertisers, advertising, cross channel audience, programmatic advertising, programmatic, behavioral audience, OTT, convergent TV, TV marketplace, datasets, data privacy, real-time,

ThinkAnalytics’ Contextual Advertising Solution Joins AWS Clean Rooms

Netra Media 11-10-23

CTV, tv commercials, tv spot, iSpot, Nielsen, Paramount, iSpot.TV, paramount global, CTV verification, currency metrics, currency measurements, ads, currency integration, advertising, cross platform, paramount advertising, comScore, videoamp, amazon prime, football, Thursday night football, alternative currencies, audience measurement, adtech, advanced TV, data driven marketing, digital marketing, media, measurement, retail and e-commerce, sports marketing, streaming video/TV, TV, JIC, Joint Industry Committee, cross-platform, TV measurement, TV ads, ad campaigns, streaming platforms, attribution models, attention metrics, cross-screen, iSpot Unified Measurement, ad frequency, linear TV, streaming overlap, ad catalog,

Paramount to Utilize iSpot As Currency Measurements for TV Ads

Netra Media 11-10-23

Emarat Partners with PYXIS EVENTS for Digital Signage Advertising

Netra Media 10-10-23

Verified, subscription plan, meta, facebook, Instagram, india, eu, European union, paid subscription, verification, meta floats, meta platforms, mark Zuckerberg, mobile, desktop, mobile phone, app, social media, mobile app, fee, monthly fee, charge, data protection act, digital personal data privacy act, DPDP, online ads, whatsapp, consumer internet, subscription, advertising, targeted advertising, targeted ads, internet advertising india, digital, digital ad, digital campaign, ad campaign, campaign, digital advertising, digital ad campaign, digital india, digital media, ad-free, data protection, ad-free membership, tailored ads, privacy laws,

Meta Contemplates Ad-Free Subscriptions, Targeting Indian Market

Netra Media 09-10-23

Hivestack partners with Up Media to Expand Thai DOOH Market Share

Netra Media 09-10-23

CTV, czech republic, media club, programmatic, video ads, adform, direct sales, connected TV, internet connected TV, ad buying, video ad buying, programmatic advertising, prima+, smart TV, HbbTV, Samsung, LG, Android TV, IPTV, video ad purchase, video inventory, ad inventory, advertisers, advertising, media, unskippable ads, in-stream video ads, OTT, ott ctv, ott advertising, linear tv, addressable TV, television

Czech Republic’s Media Club Launches Programmatic Video Ad Buying

Netra Media 07-10-23

Yahoo, vespa, AI scaling, enterprise, search engine, machine learning, financial institutions, application, AI, artificial intelligence, spotify, wix, online, at scale, entity, independent, technology, AI based language apps, search, dynamic recommendations, portfolio, diverse, personalized content, real-time, targeted advertisements, ad exchanges, vespa cloud, pioneer, external customers, omnichannel solutions, yahoo advertising, data, brands

Yahoo Spins Out its Enterprise Engine Vespa for AI-Scaling Excellence

Netra Media 05-10-23

Vistar media, dooh advertising, digital out of home, vistar academy, studio, sports, nba, basketball, collegiate league, billboard, ooh, out of home advertising, digital out, marketing, dooh campaigns, cutting edge technology, dynamic creative, real-time sports, sports updates, engagement, fans, affiliation, league specific sports, advertising creatives, live scoring, game results, sports marketing, activation, unique activation, DOOH ecosystem, Bally’s south sports, collegiate football, professional, football, sports audience, DSP, demand side platform, SSP, supply side platform, data management platform, DMP, content management platform, Cortex

Vistar Media Launches Dynamic Creative for Real-Time Sports Updates

Netra Media 05-10-23

Meta, meta’s proposal, meta floats, personalized ads, social media, monthly subscription, discovery+, discovery plus, movie, warner bros, streaming service, digital trends, hbo, hbo max, Netflix, subscription tier, price hike, streaming plan, movie reviews, discovery channel, entertainment, eu, European union, facebook, Instagram, subscription no ads, SNA, ad-free, Europe, advertisements, no ads, targeted ads, personalized ads, advertising, Ireland Data Privacy Commission, regulators, EU regulators, ad-lite,

Meta and Discovery+ Adjust Ad-Free Subscription Plans: Changes Ahead!

Netra Media 04-10-23

Havas, Mirakl Collaborate to Enhance Retail and E-commerce Media

Netra Media 04-10-23

Nasdaq pubm, media, pubmatic’s launch, pubmatic Nasdaq, supply chain, premium inventory, dentsu apac, programmatic platform, advertisers, pubmatic’s programmatic, pubmatic’s activate, digital advertising, APAC, asia pacific region, video inventory, CTV inventory, non-bidded, direct purchases, supply path optimization, SPO, marketers, marketing, agencies, campaigns, iQIYI, KINNESSO India, Madison Digital, Wishmedia, technology, industrial paradigm, direct transactions, programmatic guaranteed, PG, programmatic private marketplace, PMP, premium CTV, online video, omnichannel advertising, omnichannel video investments, non-programmatic, sell-side platform, programmatic ecosystem, advertising solution, ROI, CTV spend,

PubMatic Launches ‘Activate’ in Asia-Pacific for Premium Inventory

Netra Media 03-10-23

IAB Tech Lab, AI, Artificial Intelligence, privacy sandbox, privacy, task force, working groups, advertising, digital media, AI in digital media, innovative, AI Subcommittee, privacy sandbox task force, Chrome, Chrome Privacy Sandbox, Google, third party cookies, first party data, API, Attribution API, Chrome API, digital advertising, analysis, digital ad, digital ad measurement, ad optimization, ad delivery, Attribution reporting API, protected audience API, operational analysis, publishers, brands, ad ecosystem, media companies, non-profit, technology,

IAB Tech Lab Launches Two Working Groups for AI and Privacy Sandbox

Netra Media 29-09-23

Samsung, Samsung ads, epsilon, CTV, first party data, third party cookies, partnership, advertising, marketing, technology, cutting-edge TV, reach, precise activation, measurement, smart TV, Connected TV, crosswalk, campaign execution, ad targeting, segments, KPI, verified users, consumer database, Samsung TV,

Samsung Ads and Epsilon Partner for First-Party Data Advancements

Netra Media 28-09-23

Triplelift, ad tech, digital advertising, third-party cookies, first-party data, cookie-restricted, cookie deprecation, triplelift audiences, google, chrome browser, impressions, advertisers, advertising, cost per click, impressions, publishers, campaigns, contextual segments, behavioural segments DMP 1plusX, US, targeting, NMSDC,

TripleLift’s First-Party Data Targeting Solutions Shines Sans Cookies

Netra Media 27-09-23

Proximic by Comscore, Comscore, programmatic, contextual solutions, ID-free audiences, content targeting, audience targeting, CTV, linear, DOOH, digital, audio, demographics, streaming audience, activation platform, proximic activation platform, digital panels, ROI, marketers, media, demographic segments, performance, AI, artificial intelligence, contextual engine, digital channels, predictive tools, DSP, SPP, social platforms, social media, privacy,

Comscore’s Proximic Unveils New AI-Powered Contextual Solutions for Programmatic

Netra Media 27-09-23

dooh, OOH, digital out of home advertising, moving walls, UAE,India, billboards, CGI, Middle east, Europe, programmatic, AdTech

Moving Walls Teams Up with Place Exchange for Global DOOH Inventory

Neha Mehta Media 25-09-23

VAST, in game advertising, in play videos, programmatic advertising, programmatic video, adverty, adtech, gaming, digital advertising

Adverty Launches First Programmatic VAST Video in In-Play Ads

Neha Mehta Media 23-09-23

prime originals, ad free, adtier, prime membership, streaming, video ads, ott platform, advertising

Amazon Prime Video to Introduce Limited Ads in 2024

Neha Mehta Media 23-09-23

Google, antitrust, antitrust trial, DOJ, department of justice, jerry dischler, ad auctions, revenue, search engine, revenue goals, ad prices, ad price hike, monopoly, search engine monopoly, advertising practies, search ads, search adverts, marketers, media, marketing, amazon, retail advertising, google ads, paid social, PPC,

Google Secretly Alters Ad Auctions to Boost Revenue Targets

Netra Media 20-09-23

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