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Basis technologies, DSP, Basis DSP, Jounce Media, marketing automation, jouncemedia, programmatic advertising platforms, protecting advertisers, centro basis, MFA, made for advertising, publishers, preventing advertisers, SSP, demand side platform, supply side platform, ad exchange, digital media, media automation, programmatic advertising, automated protections, ad blocking, MFA inventory, industry standards, media metrics, ad impressions, advertisers, consumer purchase decision, paid traffic, ad strategies, KPIs, RTB traded website, invalid traffic, IVT, fraudulent. Low viewability, traffic sourcing,

Basis Technologies and Jounce Media Automate Ad Blocking On Subpar Websites

Netra Media 13-11-23

JioAds, AI, artificial intelligence, generative AI, gAI, Picasso.AI, small businesses, connected TV, CTV, mobile, video campaign, pincode level, AI-led solution, Gulshan Verma, India Mobile Congress, IMC, video creatives, advertising, customer satisfaction, communication, digital advertising, local clientele, advertisers,

JioAds Launches Picasso.AI, Its Proprietary Advertiser-Focused AI Tool

Netra Media 10-11-23

Basis Partners with LG Ad Solutions for U.S. CTV Political Advertising

Netra Media 09-11-23

Pubmatic, connected TV, CTV, Experian, omnichannel, in-app, web, commerce media, data, programmatic, targeting, technology, global information provider, data collaboration, digital advertising, supply chain, sell side platform, SSP, commerce media, media targeting, cross-channel insights, syndicated audiences, target audiences, consumer demographics, media buyers, data driven, privacy focused, ROI, campaign optimization, Pubmatic connect, marketing strategies, personalized messaging, consumer behaviours, preferences, programmatic ecosystem, digital transformation, advertising, commerce data,

PubMatic Announces Groundbreaking Data Collaboration with Experian

Netra Media 08-11-23

Havas Announces Majority Stake Acquisition in PR Pundit in India

Netra Media 08-11-23

AED 1 million, challenge, chatgpt, dubai, midjourney, museum of the future, prompt generation, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, AI, generative AI, artificial intelligence, technology, dubai, UAE, DFF, dubai future foundation, global prompt engineering championship, literature, arts, coding, digital infrastructure, digital transformation, core goals, future aspirations, AI visionary, innovation, cutting edge,

Dubai Announces Gen AI Prompt Tournament with AED 1 Million Prize

Netra Media 07-11-23

Twitter, AI, generative AI, AI chatbot, grok, X, xAI, Elon Musk, gAI, artificial intelligence, social media, X Premium, ad-free, premium tier, standalone app, ChatGPT, OpenAI, rival, Hitchhiker’s guide to galaxy, AI startup, Tesla, CEO, DeepMind, Anthropic, beta phase, LLM, Large language model, Robert A Heinlein, Martian, Ai tools, research assistant, relevant information, subscribers, daily active users, DAU, WeChat, Tencent, Space X, Inflection, Ai developers,

Elon Musk Officially Enters Generative AI Race with Grok AI Chatbot

Netra Media 06-11-23

Sky mobile, targeting, advanced television, dco, sky business, campaign effectiveness, programmatic, programmatic advertising, sky broadband, ads, optimization dco, digital marketing, sales, creative optimisation, performance, response focused, Adalyser, ad viewing, TV ads, broadcast TV, ad creative, responsive audience, ad selection, CTA, call to action, spot schedule, Sky sports, Sky arts, Web attribution tool, campaigns, programming,

Sky Media Unveils Innovative Programmatic Audience Match Tool

Netra Media 06-11-23

Advertising, ad intelligence, advertising intelligence, AI, Kantar group, Vivvix, mediaradar, technology, north America, sales enablement platform, acquisition, competitive advertising, digital media, traditional media channels, artificial intelligence, media owners, advertising insights, high quality data, emerging platforms, fragmentation, complexity, data capabilities, local TV, search, radio, OOH, out of home advertising, real-time insights, ad spend, ad revenue, ad intelligence footprint, media sellers, cutting edge, market intelligence, decision making, dynamic advertising,

MediaRadar Acquires Vivvix, Kantar Group’s North American Advertising Intelligence Unit

Netra Media 03-11-23

Yahoo Advertising Launches New Suite of Premium Ad Formats Edge-2-Edge

Netra Media 03-11-23

Microsoft, Microsoft advertising, media.monks, china, advertising, marketing, finance, AI, artificial intelligence, AI, Chinese market, inmobi, partnership, native display, search capabilities, search ads, display ads, Paid search, programmatic, Baidu, cloud services, customer oriented, digital market, inbound, outbound, ad tech, media strategy, data-driven, managed media, data solutions, paid social, DDM, data and digital media, brands,

Microsoft Advertising and Media.Monks Unlock New Opportunities in China

Netra Media 02-11-23

Billboards, marketing, outdoor advertising, campaign, billboard ads, adquick, transunion, truaudience, OOH, out of home advertising, OOH advertising, shopify, booking, analytics, advertising offering, marketing solutions, news, alliance, advertising platform, consumer insights platform, curated audience taxonomy, advertisers, omnichannel campaigns, omnichannel marketing, connected TV, CTV, omnichannel targeting, third party data, marketplaces, marketing mix, omnichannel targeting,

TransUnion Announces Partnership with AdQuick to Boost OOH Advertising

Netra Media 02-11-23

Equativ Partners with IRIS.TV for Enhanced Contextual Ad Targeting

Netra Media 01-11-23

Gaming, sports media, Nazara technologies, nazara publishing, game publishing, high quality games, Indian games, Indian gaming market, VR, virtual reality, mobile devices, web3, developers, game developers, game design, data analytics, quality assurance, beta testing, monetization, user acquisition, game studios, esports platform, 1 crore, expenditures, gaming industry, gaming distribution, Asia gaming market, gaming revenue, online gaming,

Nazara Technologies announces Nazara Publishing, its game publishing arm

Netra Media 01-11-23

DoubleVerify Announces Expanded Measurement Coverage with S2S Integration

Netra Media 01-11-23

Paramount, Paramount+, paramount advertising, magnite, CTV, connected TV, ad tech, advertisers, magnite streaming, programmatic advertising, consumer experience, real-time, CTV inventory, Conduit, streaming platform, clean data, frequency management, unified, FreeWheel, scalability, interoperability, integration, SSP, supply side platform, programmatic, ad tracking, ad performance, video ad inventory, unique bids, marketing, advertising, Google Ad Manager, ad buying, programmers, ad selling platform, EyeQ, direct integration,

Paramount Launches Conduit that Directly Integrates Major Programmatic Platforms

Netra Media 01-11-23

Omnicom Acquires Flywheel, the Pioneering Digital Commerce Company

Netra Media 01-11-23

Disney+ Introduces First-Party Audience Targeting, Programmatic Buying Via PMP

Netra Media 31-10-23

AWS, Amazon Web Services, ads, Amazon Ads, Amazon Company, amazon website, amazon dsp, ppc, pay per click, amazon advertising, amazon history, clean rooms, programmatic, amazon publisher cloud, APS, first-party signals, programmatic deals, NBCUniversal, datasets, optimized campaigns, unoptimized campaigns, advertising campaigns, publishers, in market audiences, contextual advertising, contextual signals, direct-to-publisher, audience buying, privacy-centric

Amazon Announces Publisher Cloud to Plan Programmatic Deals in Amazon DSP

Netra Media 30-10-23

Omnicom media group, Omnicom advertising services, OAS, OMG, marketing, advertising services, creative agencies, DDB Mudra, TBWA\India, BBDO, John Wren, Aditya Kanthy, advertising services, branding, India, integrated solutions, collaboration, global capability centers,

Omnicom Centralizes Leadership for Three Creative Powerhouses

Netra Media 30-10-23

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