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data privacy, IAB Tech Lab, IAB, DPDPA, data protection, digital personal data protection act, digital advertising, IAB Legal Affairs Council, Cross Jurisdiction Privacy Project, CJPP, brands, agencies, new legislation, global privacy platform, GPP, GDPR, general data protection regulation, technology, policy, policy analysis, customer privacy preferences, digital ad ecosystem, digital laws, customer data, market compliance,

IAB Tech Lab Launches Working Group to Update India’s DPDPA 2023

Netra Media 08-01-24

Google, Google chrome, chrome browser, third party cookies, cookie-less browser, cookie-less future, cookieless, digital advertising, contextual advertising, phase out, advertisers, advertising, privacy-focused, small-scale deprecation, ad tech, Privacy Sandbox, Tracking Protection, Sandbox, retargeting, first-party cookies, first party data, hashed emails, API, media buyers, encrypted, contextual data, FLoC, FLEDGE, Topics API, point-of-sale, RMNs, in-market consumers,

Google’s Third-Party Cookies Deprecation Rolls Out Today

Netra Media 05-01-24

Innovation, responsible investment, ad innovation accelerator, CTV, advertising, groupM, streaming advertising, groupM agencies, ott, ad spending, ctv advertising, streaming programmers, media, global, economic, marketing, media investment, WPP, first-to-market, TV programmers, video programmers, ad-supported, ad formats, streaming, media ecosystem, agnostic, media campaigns, ad agencies,

GroupM Announces Ad Innovation Accelerator for Future of Advertising

Netra Media 05-01-24

Amitesh Rao, Anupriya Acharya, Leo Burnett, Publicis Groupe South Asia, Leo Burnett, Rajdeepak Das, leo Burnett South Asia, Publicis Health, Publicis Business, Leo Burnett Orchard, Publicis Groupe India, advertising, agency, chief executive officer, dheeraj Sinha, IIM Bangalore, McCann India, PepsiCo, Airtel, nestle, Reckitt, Coke, JWT, TBWA, Rediffusion, marketing, sales, data sectors, telco and data, MTS, RPG, multidisciplinary, multicategory, client business,

Publicis Groupe South Asia Appoints Amitesh Rao as CEO, Leo Burnett South Asia

Netra Media 03-01-24

Jio-bp, Vibrant Media, biz moves, Mukesh ambani, reliance industries, groupM, beehive, gas stations, reliance BP mobility limited, RBML, joint venture, fuel market, mobility market, reliance industries, Madison media, British Petroleum, BP, petrol pumps, EV charging stations, ACTIVE technology, fuel economy, low-carbon mobility, television ads, advertising, advertisements, digital, print, outdoor, media spend, retail locations,

Vibrant Media Bags INR 100 Crore Media Account for Jio-bp

Netra Media 02-01-24

Private browsing, google, incognito, alphabet, google llc, chrome incognito, consumer, google chrome, internet, court, class action lawsuit, privacy, privacy lawsuit, data privacy, user privacy, cookies, Google Ad Manager, Google Analytics, google incognito mode, google lawsuit, google consumer privacy lawsuit, consumer privacy lawsuit, google internet browsing, google users data collection, google users data, internet privacy, united states, tech giant, chrome browser, user tracking, advertising, Google search engine, google advertising, site visits, google servers, consumer attorneys, web traffic, ad selling, privacy-protection, online activities,

Google Reaches $5 Billion Class-Action Privacy Lawsuit Settlement

Netra Media 02-01-24

A Glimpse At the Best YouTube Advertisements of 2023

Netra Media 29-12-23

A Lookback At the 5 Best Christmas Ad Campaigns of 2023

Netra Media 26-12-23

Walt Disney and Reliance Industries Sign a Non-Binding Agreement

Netra Media 26-12-23

GroupM Bags INR 200 Crore Domino’s Pizza Account’s Media Mandate

Netra Media 22-12-23

Advertising, digital arm, IPG Mediabrands, Interactive Avenues, TTK healthcare, e-commerce, sales, media activation, multi-agency pitch, marketplace, commerce, content creation, commerce strategy, catalog management,

Interactive Avenues Secures E-Commerce Mandate for TTK Healthcare

Netra Media 21-12-23

Online gaming, innovative games, gaming startups, online gaming industry, developers, AI, artificial intelligence, web3, VR, virtual reality, firm nazara, Nazara technologies, nazara publishing arm, publishme, launches publishing, major nazara, gaming major, puzzle game, 3D multiplayer, game studios, 2D action game, 3D, cricket game, role-playing, physics-driven, game developers, PC, personal computer, data analytics, localization, game design, beta testing, monetization, user acquisition, nitish mittersain,

Nazara Technologies Partners with 4 Gaming Studios to Publish 5 Games

Netra Media 21-12-23

AudienceProject, Microsoft Advertising, audience measurement, research tools, advertisers, Microsoft platforms, programmatic advertising, advertising campaign, digital video, connected television, CTV, Netflix ads, media buying, Privacy-first data matching, co-viewing, ad measurement, audience, platform, campaign, ad buyers, measurement plans, third-party measurement, YouTube, campaign targeting,

AudienceProject Partners with Microsoft Advertising; YouTube Delays Co-Viewing Measurement Plan

Netra Media 20-12-23

UAE Lays Out New Federal Decree-Law for the UAE Media Industry

UAE Lays Out New Federal Decree-Law for the UAE Media Industry

Netra Media 20-12-23

Wavemaker MENA and L’Oréal Announce a Strategic Partnership in the GCC, Levant and Morocco

Netra Media 19-12-23

Adverty, pubmatic, in-game, in-game advertising, in-play ad platform, in-play ads, PMP, private marketplace, partnership, ad platform, global expansion, reach, robust infrastructure, diverse markets, in-game ad inventory, in-play video, display advertising, video advertising, gaming, gaming industry, sell-side targeting, personalized in-game ads, targeted ads, dynamic ads, header bidding, digital advertising landscape, bidding capabilities, in-game advertising ecosystem, VAST, programmatic advertising, In-Play by Adverty, publishers, advertisers, gamers,

Adverty Partners with PubMatic to Reshape In-Game Advertising

Netra Media 19-12-23

JetSynthesys Collaborates with Animeta for Global e-Cricket Event GEPL

Netra Media 19-12-23

Google, Epic Games, Fortnite, video games, developers, game developers, antitrust, antitrust lawsuit, google play store, play store, app store, apple, tim sweeney, gaming, epic game store, iOS, Android, android OS, mobile gaming, games, app store economy, billing service, android software, app installs, unlawful monopoly, profit margin, game developers, US circuit court of appeals, in-app purchases, mobile platform, Samsung, digital advertising, revenue, Activision blizzard, video game industry

Epic Games Prevails in the Antitrust Trial Against Google

Netra Media 18-12-23

Media, vivendi, havas media group, havas group, PayTV, Canal+, Universal Music Group, split, three-way split, telecommunications, advertising, French conglomerate, entertainment, communications, publishing group, unified entity, investment opportunities, telecom, organization, publicly traded, market valuation, IPO, business synergies,

Havas May Become A Separate Entity As Vivendi Considers Three-Way Split

Netra Media 15-12-23

Cookies, third-party cookies, digital advertising, google, google chrome, European union, user privacy, digital marketing, cookie-less internet, google, phase out, cookie ban, Tracking Protection, Privacy Sandbox, URL, Chrome users, Chrome browser, privacy-oriented, CMA, Competition and market authority, Firefox, Safari, advertising, digital advertising, user behavior, user tracking, digital tracking, Ad Topics, personal data, user data, cookie-based tracking,

Google Plans to Phase-Out Chrome Third Party Cookies On January 4, 2024

Netra Media 15-12-23

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