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advertising, CTV, Connected TV, addressable ads, tata play, DTH platform, direct-to-home, Invidi, TAM, broadcast partners, television advertising, addressable TV ads, audience measurement, campaign management, adtech, media planning, digital media, linear TV, top of funnel delivery, buying impressions, audience targeting, advertisements, advertisers, satellite capacity, audience profiles, inventory,

DTH Platform Tata Play Announces Addressable Ads for Linear TV

Netra Media 13-12-23

Allianz, global insurer, Wavemaker, media mandate, global pitch, global media partner, spark foundry, Australia, media responsibilities, WPP, media investment, GroupM, market-by-market, international markets, full-funnel, strategy, planning, purchasing, campaign execution, media performance,

Wavemaker wins media mandate for $20 million Allianz account

Netra Media 12-12-23

Starcom Middle East Appoints Donnacha Kinsella as Head for Saudi Arabia

Netra Media 12-12-23

VideoAmp, identity solutions, targeted advertising, connected TV, CTV, advanced advertising, audience measurement, video, comscore, commingled ID, Commingled ID solutions, third party cookies, cookie-less future, measurement software, targeted demographics, clean room technology, high quality identifiers, hashed emails, signed up users, IP addresses, device IDs, user privacy, permanent ban, unified audience, set top box, smart TV,

VideoAmp Introduces Commingled ID Solutions for Cookie-less Future

Netra Media 11-12-23

OMD Defends its Media Responsibilities for DFI Retail Group in APAC

Netra Media 11-12-23

Jio Haptik Introduces Contakt, A Gen-AI Customer Experience Platform

Netra Media 11-12-23

Yahoo DSP Leverages Both AI and First Party Data For Campaign Advancement

Netra Media 08-12-23

Amazon Ads and IPG Mediabrands Ink 3-year Deal for Upcoming Prime Video Ads

Netra Media 08-12-23

Dentsu and Meta Partner for WhatsApp Business Customer Relationships Solution

Netra Media 07-12-23

Partnership, BRAVE, Gadsme, in-game advertising, intrinsic in-game, gaming sector, advertising , display, video, audio ads, target audience, advertiser awareness, in-game advertising, partnership, advertisement network, gaming industry advertising, branding, gaming landscape, gaming companies, premium brands, premium games, gameplay

BRAVE and Gadsme Partner For Intrinsic In-Game Advertising

Netra Media 07-12-23

Wavemaker, wavemaker Thailand, L'Oréal, media AOR, competitive review, ecommerce sales, media strategies, media mandate, advertising agency, advertising, WPP, consumer insights, data, Maybelline, AI experts, AI, artificial intelligence, media agency, global remit, Thai consumer, innovative media strategies,

Wavemaker Defends the Media AOR For L’Oréal in Thailand

Netra Media 07-12-23

Experian Identity and Syndicated Audiences Integrated in Samsung DSP

Netra Media 06-12-23

Aalap desai, ad agency, agency, advertising, CCO, dentsu creative, TGTHR, ad agency TGTHR, full-funnel, full funnel ad agency, new agency, Indian advertising, creative, dentsu creative west, dentsu creative experience india, creativity, digital, film production, mainline, TVC, Print, outdoor, design, content, media, campaigns, dentsu webchutney, dentsu mcgarry bowen india, Disney+ Hotstar, leo burnett, JWT, DDB Mudra, Ogilvy, Ambience Publicis, MTV India, McDonald’s, Complan, Huggies, Nerolac, Videocon D2H, Cannes Lions 2023, Spikes Asia, advertisements, short films,

Aalap Desai, Ex-CCO, Dentsu Creative India Launches TGTHR, a full-funnel ad agency

Netra Media 06-12-23

Swiggy To Continue With Havas Media Group India for Media Duties

Netra Media 06-12-23

PubMatic and Intent IQ Join Forces with Strategus for CTV-to-iOS Retargeting

Netra Media 05-12-23

Social Beat Secures D2C Digital Responsibility for Mankind Pharma

Netra Media 05-12-23

Publicis Names Rajdeepak Das as South Asia CCO; Chairman, Leo Burnett South Asia

Netra Media 05-12-23

Prasanth Kumar re-elected as AAAI’s President for 2023-2024 term

Netra Media 04-12-23

Onboards dream11, android app, nazara technologies, developer platform, rummy passion, play store, money gaming, mpl, apple Rummycircle, android app store, phonepe, indus Appstore, Walmart, mobile app store, gaming, game, game developers, onboarding, A23, Rummy Passion, RummyCulture, RummyTime, Junglee Rummy, CardBaazi, gaming apps, Google Play Store, mobile app market, high quality games, India, fees, app fees, real-money, gameskraft, taj rummy, audience, targeted advertising,

PhonePe’s Indus Appstore Partners with Leading Game Developers

Netra Media 04-12-23

AI, equativ, greenbids, artificial intelligence, media, environment, sustainability, decarbonization, digital advertising, carbon footprints, programmatic advertising, display advertising, programmatic operations, ad operations, sustainable operations, programmatic display ads, martech, programmatic display marketing, marketing, ad network, optimization engine, sustainable ad operations, media efficiency, smart bidding, gCO2PM, Ad Net Zero, environmentally responsible, greenhouse gas emissions, ecosystem, supply path optimization, SPO, SSP, supply side platform, DSP, demand side platform, carbon emissions, collaboration, partnership

Equativ and Greenbids Partner to Power Sustainable Programmatic Operations

Netra Media 04-12-23

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