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Walt Disney and Reliance Industries Sign a Non-Binding Agreement

Netra Media 26-12-23

GroupM Bags INR 200 Crore Domino’s Pizza Account’s Media Mandate

Netra Media 22-12-23

Advertising, digital arm, IPG Mediabrands, Interactive Avenues, TTK healthcare, e-commerce, sales, media activation, multi-agency pitch, marketplace, commerce, content creation, commerce strategy, catalog management,

Interactive Avenues Secures E-Commerce Mandate for TTK Healthcare

Netra Media 21-12-23

Online gaming, innovative games, gaming startups, online gaming industry, developers, AI, artificial intelligence, web3, VR, virtual reality, firm nazara, Nazara technologies, nazara publishing arm, publishme, launches publishing, major nazara, gaming major, puzzle game, 3D multiplayer, game studios, 2D action game, 3D, cricket game, role-playing, physics-driven, game developers, PC, personal computer, data analytics, localization, game design, beta testing, monetization, user acquisition, nitish mittersain,

Nazara Technologies Partners with 4 Gaming Studios to Publish 5 Games

Netra Media 21-12-23

AudienceProject, Microsoft Advertising, audience measurement, research tools, advertisers, Microsoft platforms, programmatic advertising, advertising campaign, digital video, connected television, CTV, Netflix ads, media buying, Privacy-first data matching, co-viewing, ad measurement, audience, platform, campaign, ad buyers, measurement plans, third-party measurement, YouTube, campaign targeting,

AudienceProject Partners with Microsoft Advertising; YouTube Delays Co-Viewing Measurement Plan

Netra Media 20-12-23

UAE Lays Out New Federal Decree-Law for the UAE Media Industry

UAE Lays Out New Federal Decree-Law for the UAE Media Industry

Netra Media 20-12-23

Wavemaker MENA and L’Oréal Announce a Strategic Partnership in the GCC, Levant and Morocco

Netra Media 19-12-23

Adverty, pubmatic, in-game, in-game advertising, in-play ad platform, in-play ads, PMP, private marketplace, partnership, ad platform, global expansion, reach, robust infrastructure, diverse markets, in-game ad inventory, in-play video, display advertising, video advertising, gaming, gaming industry, sell-side targeting, personalized in-game ads, targeted ads, dynamic ads, header bidding, digital advertising landscape, bidding capabilities, in-game advertising ecosystem, VAST, programmatic advertising, In-Play by Adverty, publishers, advertisers, gamers,

Adverty Partners with PubMatic to Reshape In-Game Advertising

Netra Media 19-12-23

JetSynthesys Collaborates with Animeta for Global e-Cricket Event GEPL

Netra Media 19-12-23

Google, Epic Games, Fortnite, video games, developers, game developers, antitrust, antitrust lawsuit, google play store, play store, app store, apple, tim sweeney, gaming, epic game store, iOS, Android, android OS, mobile gaming, games, app store economy, billing service, android software, app installs, unlawful monopoly, profit margin, game developers, US circuit court of appeals, in-app purchases, mobile platform, Samsung, digital advertising, revenue, Activision blizzard, video game industry

Epic Games Prevails in the Antitrust Trial Against Google

Netra Media 18-12-23

Media, vivendi, havas media group, havas group, PayTV, Canal+, Universal Music Group, split, three-way split, telecommunications, advertising, French conglomerate, entertainment, communications, publishing group, unified entity, investment opportunities, telecom, organization, publicly traded, market valuation, IPO, business synergies,

Havas May Become A Separate Entity As Vivendi Considers Three-Way Split

Netra Media 15-12-23

Cookies, third-party cookies, digital advertising, google, google chrome, European union, user privacy, digital marketing, cookie-less internet, google, phase out, cookie ban, Tracking Protection, Privacy Sandbox, URL, Chrome users, Chrome browser, privacy-oriented, CMA, Competition and market authority, Firefox, Safari, advertising, digital advertising, user behavior, user tracking, digital tracking, Ad Topics, personal data, user data, cookie-based tracking,

Google Plans to Phase-Out Chrome Third Party Cookies On January 4, 2024

Netra Media 15-12-23

Twitter, X, xAI, Elon Musk, GrokAI, xAi GrokAI, AI, artificial intelligence, generative AI, chatbot, Chatgpt, AI chatbots, Google, Gemini AI, X Premium+, subscription, openAI, ad-free, ad revenue, web subscription, real-time information, rebellious streak, BARD, LLM, large language model, Grok-0, GPT 3.5, parameters, advertising revenue,

X Announces the Launch of its Generative AI Chatbot GrokAI in India

Netra Media 14-12-23

Media, havas media, havas worldwide, media, havas group, havas global, hamburg based, strategic acquisition, EPROFESSIONAL, Yannick Bollore, marketing, digital marketing, performance marketing, digital performance marketing, independent branding, social media, multichannel tracking, SEO, SEA, managing Director, arena media, havas media network, EPRO,

Havas Acquires EPROFESSIONAL, a Hamburg-based Digital Performance Marketing Agency

Netra Media 14-12-23

OpenAP, Magna, Magnite, data-driven, data-driven video capabilities, video, IPG Mediabrands, audience targeting, investment arm, programmatic channels, digital, streaming, linear, cross-publisher, cross-platform reach, actionable audience, audience viewership, Acxiom data, OpenID, TV identifier, campaign lifecycle, video advertising, cross-platform campaigns, currency workflow, first-mover advantage, programming cycle, TV networks, post-campaign, audience distribution, campaign performance, consumer segments, digital advertising, premium ad experiences, streaming TV, media owners, Magnite Streaming, SpringServe, CTV ad spend, connected TV, ad spending, market demand, demand facilitation, omnichannel capabilities,

MAGNA and OpenAP Partner for Data-Driven Video Capabilities; Magnite Opens New Office in India

Netra Media 13-12-23

DoubleVerify Includes YouTube Shorts in its Brand Safety Measurement Expansion

Netra Media 13-12-23

Perion Network, digital channels, digital advertising, digital-out-of-home, DOOH, programmatic DOOH, prDOOH, DOOH advertising, personalization, Hivestack, technology, marketing, economic trends, advertising budget, CAGR, DOOH ad server, Head bidder, SSP, supply side platform, DSP, demand side platform, DOOH DSP, advertising campaigns, social, display, video, connected TV, CTV, digital advertising channels,

Perion Acquires DOOH Platform Hivestack for USD $100 million

Netra Media 13-12-23

advertising, CTV, Connected TV, addressable ads, tata play, DTH platform, direct-to-home, Invidi, TAM, broadcast partners, television advertising, addressable TV ads, audience measurement, campaign management, adtech, media planning, digital media, linear TV, top of funnel delivery, buying impressions, audience targeting, advertisements, advertisers, satellite capacity, audience profiles, inventory,

DTH Platform Tata Play Announces Addressable Ads for Linear TV

Netra Media 13-12-23

Allianz, global insurer, Wavemaker, media mandate, global pitch, global media partner, spark foundry, Australia, media responsibilities, WPP, media investment, GroupM, market-by-market, international markets, full-funnel, strategy, planning, purchasing, campaign execution, media performance,

Wavemaker wins media mandate for $20 million Allianz account

Netra Media 12-12-23

Starcom Middle East Appoints Donnacha Kinsella as Head for Saudi Arabia

Netra Media 12-12-23

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