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Media 247, dubai, middle east, financial, adx multiply, dooh advertising, digital out of home, DOOH, finance, marketing strategies, abu dhabi’s ipo, UAE, portfolio, acquisition, investing, BackLite Media, Multiply Group, OOH, out of home advertising, out of home, advertising, media vertical, tourist attractions, programmatic, media trends, future expansion, programmatic transformation,

Multiply Group Acquires 100% of DOOH Advertising Company BackLite Media

Netra Media 27-02-24

Influencer marketing, Kofluence, strategic management, tech influencer, marketing initiatives, Sohail Qadri Khan, ad-tech influencer marketing, Indian influencer marketing industry, vice president of client success, business prospects, cross-selling, Lintas India, Answerz Digital, iRealities technology, vMobo, dgm India, account management, client servicing, iProspect India, Dentsu, customer satisfaction, company expansion, standardization, marketplace, adtech, AI, artificial intelligence

Kofluence Names Sohail Qadri Khan As Vice President – Client Success

Netra Media 27-02-24

Leo Burnett India Secures Creative And Strategic Mandate for Birla Opus

Netra Media 27-02-24

Viacom18, Reliance, Disney, RIL, Mukesh Ambani, Disney Reliance merger, Reliance to merge with Disney, Disney Hotstar, Tata Play, Walt Disney, Sony Zee Merger, Reliance Industries, entertainment sector, media and entertainment, Indian premier league, IPL 2024, cricket world cup, binding agreement, media business, media operations, India operations, Reliance Industries Limited, RIL, local assets, broadcast service provider, media organization, advertising, advertise, game changer, Netflix, streaming service, media assets, partnership, Zee Entertainment Enterprises, media merger

Reliance and Disney Ink Binding Agreement to Combine Media Business in India

Netra Media 26-02-24

M&C Saatchi Names Zaid Al-Qassab As New Global CEO

Netra Media 23-02-24

MCN, Middle East Communications Network, marketing communications, MENAT, Interpublic Group, Lizzie Dewhurst, Communications, international communications, PR, public relations, Publicis Groupe, leadership, McCann Worldgroup, APAC, IPG Mediabrands, FP7McCann, MullenLowe, UM, Magna, initiative, Kinesso, MRM, Momentum, Weber Shandwick, Commonwealth, Current Global, media relations, corporate communications, crisis management, reputation management, cross market, AI, artificial intelligence, AI strategy, global communications,

MCN, Part of IPG, Bolsters Leadership Team in MENAT; Appoints Lizzie Dewhurst as Chief Communications Officer

Netra Media 22-02-24

Vevo Collaborates with PubMatic for Programmatic Growth in CTV Advertising

Netra Media 22-02-24

Sociowash Awarded the Digital Mandate for Tide Arabia

Netra Media 22-02-24

Walmart Reveals Plans to Acquire Smart TV Maker VIZIO for $2.3B

Netra Media 21-02-24

GOZOOP HAWKS Secures Listening and Digital Response Management Duties for Amazon miniTV

Netra Media 21-02-24

Eyeota and Vistar Media Partner to Enhance DOOH Targeting

Netra Media 20-02-24

Motorola mobility, dentsu creative, Motorola india, dentsu impact, moto, marketing, fundsindia, advertising, Motorola asia, Motorola moto, appointed dentsu, creative, multi-agency pitch, marketing strategy, creative partner, digital platforms, mainline platforms, mandate, proposal development, planning, strategy decks, benchmarking, social media, ATL, above the line, ORM, online reputation management, Dentsu Creative PR, iProspect, social listening, media relations,

Dentsu Creative Bags the Creative Mandate for Motorola India

Netra Media 20-02-24

Ooh media, Hypermedia, Nakheel, advertising, outdoor advertising, campaign, dubai, partnership, media, media partnership, UAE, digital ooh, DOOH, hypermedia announce, abed bibi, habib wehbi, out of home, media coverage, technology, hoardings, digital hoardings, cutting edge technology, residential, business, tourism, digital innovation, public transportation, Palm Jumeirah, DOOH landscape, media experience, digital unipoles, large digital panels, digital signage, frond entrance, ROI, return on investment, media assets, data measurement tools, OOH advertising,

Nakheel Grants 10-Year DOOH Media Rights to Hypermedia

Netra Media 20-02-24

Fospha marketing, snapchat campaigns, snapchat ads, retail ecommerce, snapchat ads, snap inc, Fospha partnership, attribution, measurement partner, Fospha clients, insightful campaign, ecommerce advertising, tracking, performance, cross marketing, return on ad spend, ROAS, search ads, advertising platform, financial performance, measurement tools, cross channel, digital marketing, media mix modelling, MMM, zero-party data, Multi touch attribution, MTA, marketing, acquisition costs, ad spend, impression led advertising, click tracking, Fospha, snapchat

Snapchat and Fospha Partner for Enhanced Snapchat Campaigns Insights

Netra Media 19-02-24

Louise peacocke, niti kumar, spark foundry, publicis groupe, CEO, activation officer, operating officer, starcom india, Starcom, media, Chief Client Officer, communications planning, Managing director, Procter & Gamble, client relationships, multidisciplinary, initiatives, inclusive,

Starcom Promotes Louise Peacocke to the Newly Created Chief Client Officer Position

Netra Media 19-02-24

Publicis, Publicis Groupe, Octopus group, B2B, B2C, technology, media, Publicis Groupe EMEA, EMEA, Publicis Pro, Creative agency, Jon Lonsdale, Pete Hendrick, Saatchi & Saatchi, Leo Burnett, customer, manufacturing, telecom, financial services, technology, acquisition, M&A, content, digital, public relations, professional services, international business, key markets,

Publicis Groupe Announces the Launch of B2B Creative Offering, Publicis Pro

Netra Media 16-02-24

JCDecaux Announces the Launch of Global Airport Programmatic DOOH

Netra Media 15-02-24

DoubleVerify Release Tiered Brand Suitability Addressing “Made For Advertising” (MFA) Measurement

Netra Media 15-02-24

Google, Pinterest, ad partnership, Amazon, advertising revenue, ad revenue, image-sharing, third-party ad partner, relevant ad, Google ads, audience, high-value customer base, return on investment, ROI, monetizing, un-monetized, third-party ad

Google and Pinterest Announced Ad Partnership for Third-Party Ad Integrations

Netra Media 14-02-24

Starcom Secures Ubisoft’s Global Media Account

Netra Media 14-02-24

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