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Creativity, strategy, advertising, innovation, future of advertising, Ashima Mehra, strategic insight, creative beginning, strategic leadership, client side experience, dynamic approach, interview, interview series, Scholars of advertising and media, SOMA, career, advertising landscape, FCB India, adventurous spirit, account management, unconventional approaches, breakthrough campaigns, client marketing, marketing, immense perspective, big-picture vision, business strategy, dynamic environment, media landscape, consumer attention, content, content vying, digital evolution, consumers, mass media, micro-targeting, innovation, customer journey, authenticity, data-driven insights, strategic agility, target audiences, adtech, digital transformation, digital, curiosity, virtual, industry publications, client-centric, industry trends, boundaries of innovation, emerging technologies, AI, artificial intelligence, machine learning, ML, dystopian science fiction, consumer data, emotional connection, iterations, big picture strategy, business growth, inclusivity,

Creativity Meets Strategy: A New Era in Advertising

Neha Mehta Interview and Guest Post 27-09-24

How Brands Use Moment Marketing to Connect with Audiences: The Power of Timing

admin Interview and Guest Post 24-09-24

Social media, marketing, marketing agencies, digital, startup, Social Panga, international, reputation, integrated campaigns, salary hike, career, externa stakeholders, real learning, diverse talent, opportunities, internal stakeholders, industry recognition, mentorship, leadership, validation, career building, networking, expertise, promotion, strong relationships, sense of belonging, context, entrepreneurial mindset, contribution, future, long-term value, business landscape, foundation, organization, long-term success, emotionally invested, external recognition, passion, Sunitha Natarajan, digital strategy, director – digital strategy,

Building a Thriving Career Within a Single Agency

admin Interview and Guest Post 23-09-24

Charting Digital Growth: Insights and Trends

Neha Mehta Interview and Guest Post 20-09-24

Maximize Your Festive ROI with Hybrid’s AI-Powered Digital Advertising Solutions

admin Interview and Guest Post 13-09-24

Mastering AdTech: Innovation, Strategy, and Future Trends

Neha Mehta Interview and Guest Post 06-09-24

Business environment, complex, social dynamics, technical expertise, strategic vision, social intelligence, human interactions, empathy, organization, self-awareness, behavioral patterns, Satya Nadella, Microsoft, micromanage, innovation, collaboration, satisfaction, emotional influence, empathy, caring leadership, motivation, feelings, relationships, Jacinda Ardern, pandemic, COVID-19, decision making, public trust, daily interactions, active listening, social cues, conversational skills, conversation, non-verbal signals, body language, tone of voice, facial expressions, root cause analysis, perception, effective listening, emotional intelligence, EI, self-regulation, motivation, Jim ryun,

The Power of Social Intelligence – Top 5 Practical Strategies for C-Suite Success

admin Interview and Guest Post 27-08-24

AI, artificial intelligence, Adjust, Simon Dussart, growth, global analytics, measurement, ML, machine learning, mobile marketing, personalized experiences, gaming, live streaming, experience, Integrations, customer, VP of support, solutions and integrations, innovation, connected tv, CTV, PC, Console, business, clients, user privacy, next generation solutions, market, agile market, analytics solutions, InSight, marketers, marketing efforts, KPIs, key performance indicators, IAPs, in-app purchases, installs, organic performance, baseline, media mix modeling, MMM, holistic view, d spend, channel, campaign results, marketing channels, campaign automation, privacy-compliant, efficiency, segmentation, data analysis, omnichannel marketing, technological advancements, incrementality testing, player behavior, gaming analytics, immersive entertainment, interactive, gaming marketers, privacy-driven, CTV measurement, strategic decision making, traditional linear TV, streaming, measurability, programmatic ad purchases, targeted advertising, consumer spending, digital platforms, measurement tools, engagement, ROI, app installs, future-proof tools, privacy-complaint, big data, campaign optimization, android installs, iOS installs, data science, measurement,

AI, Privacy, and Growth: Adjust CEO Simon Dussart Speaks

Neha Mehta Interview and Guest Post 23-08-24

Equativ’s Priyanka Uppal: Navigating AdTech’s Evolving Landscape

Neha Mehta Interview and Guest Post 20-08-24

Dilpreet Kaur Sandhu: Expanding The Yellow Shutter’s Horizons

Neha Mehta Interview and Guest Post 16-08-24

Digital transformation, strategy, digital journeys, innovation, competitive advantage, technology, transformative journey, digital age, digitization, digital formats, customer interactions, digital realm, customer experiences, business models, technological advancement, consumer expectations, competitive advantage, hyper-competitive, artificial intelligence, AI, data analytics, cloud computing, agility, customer centricity, sustainable growth, digital channels, customer engagement, adaptability, resilience, strategic alignment, market dynamics, business goals, organizational readiness, digital reinvention, adoption, change management, digital literacy,

Unraveling Digital Transformation: The What, Why, and When

admin Interview and Guest Post 14-08-24

AI, ML, Silicon Valley, TechInnovation StartupGrowth AI MarketingStrategy DigitalTransformation ,NECX QualitativeIntelligence ,ElevX VentureStudio B2BTech

Innovation And Growth: Insights From NEC X And QI

Neha Mehta Interview and Guest Post 09-08-24

Building Brand Loyalty with Gen Z: 6 Points | What Really Works?

admin Interview and Guest Post 08-08-24

Ajay Gupte, Wavemaker, South Asia, visionary leadership, strategic brilliance, powerhouse, innovation, client success, insightful conversation, deep wisdom, excellence, achievements, Abby Awards, Media Agency of the Year, EMVIES, best media, media client, Mondelez India, Rome, legacy, C.V.L Srinivas, investments, philosophy, DNA, Deep fake, real-time targeted ads, targeted ads, data scientists, data science, e-commerce, data consulting, content, Cadbury, content, innovative campaigns, digital initiatives, case study, early investment, awards, cutting-edge strategies, marketing, marketing textbooks, traditional models, future of marketing, impactful advertising, data insights, knowledge, first party data, innovation, creativity, emotional level, advertising, messaging, performance metrics, technology, data, consumer preferences, advertising strategies, customer interaction, personalization, data clean rooms, dynamic creative optimization, DCO, consumer data, digital, television, data perspective, CTV, connected TV, consumer data piece,

Inside CEO Ajay Gupte’s Visionary Leadership at Wavemaker

Neha Mehta Interview and Guest Post 02-08-24

Cookies, third party, google, third party cookies, control, privacy-friendly, target ads, websites, advertisers, governments, Privacy Sandbox, online, customers, targeted ads, ad targeting, data use, ad spend, effective ads, Google Display Ads, ROI, return on investment, remarketing, retargeting, remarketing, business, Google ads, businesses, ad performance, effective ad, ad tech, audience development, Romit Gharat, programmatic, performance advertising, digital media, digital marketing, digital advertising, technology,

Google Gives Users More Control Over Cookies in Privacy Sandbox

admin Interview and Guest Post 01-08-24

The Intersection of AI, Computer Vision, and Contextual Advertising: New Opportunities

admin Interview and Guest Post 30-07-24

Neville Shah, chief creative officer, creative, FCB Kinnect, innovative approach, curiosity, experience, creative landscape, traditional advertising, business successes, impact, professional, brands, Ogilvy, innovative creative strategies, economic multiplier, FCB Kinnect, TVC, streamlining process, Harvard case study, toothpaste, consumption, product solution, economic growth, competitive advantage, creative unlock for things, belief, fundamental, creative solutions, investment, machine learning, AI, artificial intelligence, adaptation, Lulumelon EOSS, cathartic, future trends, narrative, emerging technologies,

Neville Shah : Redefining Creativity in Advertising

Netra Interview and Guest Post 26-07-24

Generative AI, marketing, productivity, marketers, dynamic, ever-evolving, digital marketing, gen AI, artificial intelligence, traditional marketing, personalized campaigns, futuristic, customer segment, robots, technology, human creativity, transformative, content creation, creativity, customer engagement, predictive analysis, interactions, traditional methods, automation, Netcore Cloud, MarTech, automation, competitive, personalization, predictive analysis, customer behavior, automated customer service, content generation, content creation platforms, digital engagement,

Unlocking the Power of Generative AI in Marketing

admin Interview and Guest Post 25-07-24

Swati Nathani, Team Pumpkin, advertising, retail operations, consulting, digital marketing, North America, market dynamics, innovative strategies, digital, marketing, marketing agency, independent agency, Indian marketing, measurable results, crafting strategies, Canadian startups, startups, expansion, opportunities, integrated marketing, technology landscape, tech and marketing, positive impact, reputation, team morale, validation, independent validation, track record, holistic creativity, cutting-edge, AI, artificial intelligence, out-of-the-box, digital tools, immersive experience, strategic vision, design expertise, generative AI, gen AI, storytelling, social media, social media marketing, future, transparency, honesty, integrity,

Transforming Challenges into Triumphs: Team Pumpkin’s Journey to Success

Netra Interview and Guest Post 24-07-24

Jacqueline Chua, senior publisher partnership manager, publisher partnership, ad tech, adtech industry, ad tech industry, Xaxis, Teads, programmatic, programmatic advertising, technology, publisher growth, strategic approach, digital advertising, innovation, conversation, professional, publisher needs, performance optimization, Equativ, Equativ APAC, revenue, business strategy, operational knowledge, technical knowledge, advertisers, Sharethrough, French tech, advertising, GAFAM, CTV, connected TV, video, sustainable, privacy-first solutions, global influence, market reach, publisher economy, Supply path optimization, SPO, ad fraud, lack of clarity, web display, traditional web display, user experiences, engagement,

Navigating Ad Tech: Equativ’s Jacqueline Chua’s Strategic Insights

Neha Mehta Interview and Guest Post 19-07-24

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