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Madison OOH campaigns blending creativity, technology, and impact through billboards that engage, protect, and inspire real-world connections,

From Billboards to Experiences: The Evolution of OOH Creativity

News Bureau Interview and Guest Post 28-08-25

Co-creation in marketing bringing together brands, creators, and startups to innovate and build stronger customer connections,

Co-Creation is the new collab: How creators and startups are building brands together

News Bureau Interview and Guest Post 26-08-25

Sapna Sharma, Co-Founder & COO of Efficacy Worldwide, discussing AI, martech, NFTs, and the future of digital advertising in India,

ROI Isn’t the Whole Story Anymore — Sapna Sharma Explains Why

Neha Mehta Interview and Guest Post 25-08-25

Pragya Bijalwann, Chief Marketing Officer at Voltas, sharing insights on consumer-first marketing, data-driven creativity, and transforming legacy organizations,

Pragya Bijalwann on Driving Change: Kill the Fear, Start the Conversation

Neha Mehta Interview and Guest Post 22-08-25

Illustration comparing baking without measuring to running ad campaigns without AdTech, highlighting precision, measurement, and optimization,

Why You Shouldn’t “Bake Blind” in Advertising

News Bureau Interview and Guest Post 21-08-25

Illustration of programmatic advertising using AI and data to optimize digital campaigns across multiple platforms,

Programmatic Advertising Is the Next Era — And Here’s Why We Should Care

News Bureau Interview and Guest Post 19-08-25

Pixels with Purpose: Bridging Algorithms and Empathy in Modern Ad Campaigns

News Bureau Interview and Guest Post 07-08-25

A deep-dive into how Buzzlab is reimagining performance marketing for 2025 with AI, content relevance, and owned data strategies, Sindhu Biswal, CEO and Founder, Buzzlab,

Performance Marketing Is Evolving and Most Playbooks Are Outdated

News Bureau Interview and Guest Post 05-08-25

Aatika Ehsan Ansari, Head of Media–Digital at Pernod Ricard India, discusses media transformation, youth engagement, and creative efficiency in digital marketing,

Aatika Ansari: Rethinking Brand Building

Diya Saha Interview and Guest Post 04-08-25

Tata Soulfull's branding approach using millets and wellness to build culturally rooted, consumer-first FMCG campaigns, Rasika, Tata Soulfull,

Rasika Prashant on Turning Everyday Moments Into Brand Magic

Diya Saha Interview and Guest Post 01-08-25

Graph showing digital advertising market growth and projections from 2023 to 2032 across platforms and formats,

Is Digital Advertising Market Still Delivering ROI? Market Insights You Need to Know

News Bureau Interview and Guest Post 31-07-25

A shopper browsing an online store, surrounded by personalized product suggestions and emotionally engaging visuals,

Leveraging technology to spark discovery and create shoppable moments: Strategies to deepen consumer connection

News Bureau Interview and Guest Post 29-07-25

Sonam Pradhan: Building Brands With Heart and Vision

Diya Saha Interview and Guest Post 28-07-25

Illustration of FAST channels showing ads, branded content, freemium tiers, commerce links, and global licensing as revenue streams, Enakshi Gupta, Amagi,

Beyond Ads: How FAST Channels Are Redefining Revenue in the Streaming Era

News Bureau Interview and Guest Post 17-07-25

human attention span, digital marketing strategy, AI in advertising, attention economy, ethical marketing, user engagement, marketing responsibility, AnyMind Group, Vishal Shrivastava, attention metrics,

Human Attention is the Next Oil, But Are We Mining It Responsibly?

News Bureau Interview and Guest Post 15-07-25

Nimish Raut, Indian esports, NODWIN Gaming, BGMS, gaming in India, esports IPs, Red Bull Jod Ke Tod, Riot Games, Fnatic India, gaming partnerships,

Nimish Raut on What’s Next for Indian Esports

Diya Saha Interview and Guest Post 14-07-25

From Real Stories to Real Impact: Bingelabs’ Positive Take on Personal Branding

Diya Saha Interview and Guest Post 11-07-25

retail media, AI in retail media, retail media monetization, AI-powered advertising, predictive targeting, dynamic creative optimization, sponsored product ads, AI ad optimization, generative AI in ads, retail media networks, attribution modeling, retail advertising trends, programmatic retail ads, retail AI strategies,

How AI is Powering the Next Wave of Retail Media Growth

News Bureau Interview and Guest Post 10-07-25

Google Ads update, ad auctions, multiple ad positions, top impression rate, absolute top impression rate, click-through rate, ad extensions, bidding strategy, Quality Score, digital marketing tips,

Google Ads Update: Seeing the same advertiser multiple times on a single search results page? You’re not alone.

News Bureau Interview and Guest Post 08-07-25

Shweta Sharma, digital commerce, quick commerce, AI in marketing, retail media, performance marketing, real-time optimization, creative agility, eBuX, digital shelf intelligence, Hakuhodo Data Labs, AdGlobal360, modern marketing KPIs, marketing leadership, festive marketing strategies, micro-moments, marketing signals, eGenie, 1Commerce,

Shweta Sharma on Marketing That Thinks Fast – and Sells Faster

Diya Saha Interview and Guest Post 07-07-25

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