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Unveiling the Privacy Paradox: Are We Offering More Privacy To Consumers Than They Actually Need or Can Manage?

admin Interview and Guest Post 17-04-24

media, vicemedia,mea,brazil,uae, saudi, IoT,cloud computing, Machine learning, AI, digital marketing, advertising, interview

Vice Media’s Rafael Lavor: Shaping Media Strategy for Tomorrow’s Audience

Neha Mehta Interview and Guest Post 05-04-24

Where The Physical Meets the Digital: Phygital

admin Interview and Guest Post 04-04-24

Digital media landscape, digital media, programmatic, AI, artificial intelligence, digital ad, programmatic buying , intelligence, optimization, automation, campaign data, walled garden, manual bidding, automated bidding, AI based intelligence, ad impression, KPI, custom bidding, conversion, third party data, first party data, site behavior, demographics, machine learning, predictive modeling, bidding strategies, D2C brands, website, app, weighted conversion, customer journey, programmatic advertising, DOOH, display ad, marketing funnel, video ad, social media, audio ad,

AI-Based Bidding: – Future of Programmatic

admin Interview and Guest Post 07-03-24

creativity,collaboration,ogilvy, memac ogilvy, jon marchant, artificial intelligence, Machine learning, digital advertising, digital marketing, MENA, Cannes,social media,WPP,spatial experiences,data, McCann,Ghassan Maraqa,MENA< UAE,Duabi,IKEA, media

Memac Ogilvy’s Jon Marchant: Driving Impact Through Creative Synergy

Neha Mehta Interview and Guest Post 01-03-24

programmatic advertising,gaming, metaverse, digital media, adtech, digital advertising, technology, content, AR, VR, AI, ML, Vodafone, Indonesia

In Conversation with EssenceMediacom’s Soumak Banik: Media Insights Unveiled

Neha Mehta Interview and Guest Post 23-02-24

programmatic, made for advertising, MFA websites, digital advertising, digital platforms, advertising dollars, advertising spend, ad spend, adtech vendors, adtech, fake website, plagiarized content, Association of national advertisers, open-web advertising, demand-side platform, DSP, SSP, supply side platform, PubMatic, Magnite, openX, MFA inventory, DoubleVerify, Integral Ad Science, stewardship, media investment, supply chain, transparency, data access, ad verification, media buys, contractual transparency, low-cost inventory, CPM, non-viewable, non-measurable, digital marketing

Programmatic or Problematic? The Battle Against Made-for-Advertising Websites

admin Interview and Guest Post 21-02-24

digital advertising, marketing, media, UAE, saudi 2030, KSA, havas media, scent marketing, innovation, growth, metaverse, social media, Twitter, 5G, Tik Tok, Roblox, Fortniite, artificial intelligence, 3rd party cookies, cookieless, google

Havas Maher Saad El Din: Navigating Media’s Shifting Landscape

Neha Mehta Interview and Guest Post 16-02-24

digital marketing, artificial intelligence, voice search optimization, programmatic advertising, media planning, content marketing, mobile optimization, SEO, merkle sokrati, third party cookies

Merkle Sokrati’s Kunal Kapoor: Charting Unseen Horizons in Digital Marketing

Neha Mehta Interview and Guest Post 13-02-24

Google, Third party cookie, D2C, connected TV, madison, digital advertising, digital media, AI, metaverse, performance marketing, sam balsara, ML,campaigns

Madison World’s Milan Modi Speaks: Crafting Success in Digital Advertising

Neha Mehta Interview and Guest Post 09-02-24

Contextual advertising, targeted marketing, content marketing, content, web pages, TV programs, tailored ads, tailored advertising, ad efficiency, advertising, geolocation, privacy-first, holistic approach, advertisers, privacy concerns, consumers, targeted marketing, digital advertising, digital marketing, third party cookies, cookie deprecation, digital realm, alexei moltchan

Understanding Contextual Advertising: Beyond Content to the Environment

admin Interview and Guest Post 07-02-24

VML. Wunderman Thompson, Riyadh Expo 2023, Saudi Arabia, Subconscious Order, Hunger Station, Cannes, AI, ML, advertising, data, Vision 2030, marketing, Athar,

VML’s Karim Sioufi: Transformative Insights in Marketing Excellence

Neha Mehta Interview and Guest Post 01-02-24

The Future of Creative Branding in the era of CGI and Artificial Intelligence

admin Interview and Guest Post 25-01-24

adtech, programmatic advertising, media, technology, MENA, UAE, ad verification, addressability, data, privacy PHD, digital advertising , marketing, retail media,

Insights Extraordinaire: PHD MENA’s Pedro Navigates the Programmatic Landscape

Neha Mehta Interview and Guest Post 19-01-24

gaming, Philippine, digital gaming, advertising, in-game advertising, esports ,digitas, game on, onlinegaming, cannes, innovation, creativity, Mcdonalds

Inside Rey Tiempo’s Gaming Odyssey: A Tale of Creativity and Strategy

Neha Mehta Interview and Guest Post 12-01-24

gaming, Philippine, digital gaming, advertising, in-game advertising, esports ,digitas, game on, onlinegaming, cannes, innovation, creativity, Mcdonalds

Navigating the Creative Cosmos with Rey Tiempo: A Deep Dive into Gaming, Marketing, and Beyond

Neha Mehta Interview and Guest Post 12-01-24

Golin MENA’s Haian Nayouf on Evolving Communication in the Middle East

Netra Interview and Guest Post 10-01-24

Tarek sharafeddine, client leadership, Mindshare, telecom, FMCG, strategic partnership, media solutions, Saudi arabia, Saudi media landscape, advertising, communication, social media, traditional media, entertainment, television, print, advertising campaigns, KPIs, InMall campaign, content creation, regulatory, innovations, full funnel campaign, media strategy, multichannel, digital channels, call-to-action, AR, augmented reality, virtual reality, VR,

Mindshare’s Tarek Speaks: Illuminating Media Innovations Amid Saudi Arabia’s Evolution

Neha Mehta Interview and Guest Post 05-01-24

Why Purpose-Driven Marketing Matters? And Nothing Else.

Netra Interview and Guest Post 03-01-24

Magna Global’s Hatem Fakih Reveals Strategies for Thriving in GCC’s Media Landscape

Neha Mehta Interview and Guest Post 22-12-23

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