Capio Interactive has been awarded the branding and integrated marketing mandate for Silverstorm Parks & Resorts as the entertainment destination prepares for its next phase of growth.
The partnership comes at a significant milestone for Silverstorm as it celebrates 25 years of operations and gears up to introduce 25 new rides, while also preparing for a potential initial public offering (IPO).
The rebranding initiative reflects Silverstorm’s transformation from a regional amusement park into a broader experiential entertainment and hospitality brand. With visitor numbers increasing over the last decade and additional revenue streams emerging, the company recognized the need for a refreshed visual and strategic identity that could support its evolving positioning and future entry into public markets.
Commenting on the move, Shalimar A. I., Managing Director of Silverstorm Parks & Resorts Ltd., said, “Over the past 25 years, Silverstorm has grown significantly in scale and audience. As we look ahead to new attractions, hospitality ventures, and a potential IPO, it became clear that our brand needed to reflect not just where we’ve been, but where we’re going. This isn’t about the aesthetic — it’s keeping in mind the long-term brand equity and investor confidence that we’re aiming to foster, alongside existing customer loyalty.”
Unlike traditional rebranding processes where identity and campaign development are treated separately, Capio Interactive plans to combine both elements from the beginning. The upcoming master campaign will highlight Silverstorm’s distinct positioning as a destination that blends rides, nature, adventure, and relaxation within a single experience — a combination rarely seen in India’s amusement and leisure landscape.
Rifath Rahman, CEO and Co-Founder at Capio Interactive, said, “This engagement brings together identity & campaign thinking under a single direction. Our approach is to build a system that’s practical, adaptable, and rooted in behavioural design principles. We’re not looking at a complete refresh — we’re looking to help create a brand framework that can scale across experiences, communicate to investors, and resonate emotionally with families, couples, and individuals alike who are looking for that next weekend escape.”
The project will be implemented in phases, aligning brand development with integrated marketing initiatives to support Silverstorm’s expansion plans and strengthen its positioning in the experiential entertainment sector.
Read more: The PR Group Expands Asia-Pacific Communications Mandate With Heidi
