Burson has been selected as the agency to handle corporate and consumer media relations for Burger King France, following a competitive pitch overseen by VTscan.
With a network of over 600 restaurants nationwide, Burger King France has entrusted Burson with expanding its bold and disruptive consumer brand positioning into a stronger, more cohesive corporate reputation and media relations strategy.
The mandate will see Burson support the brand’s communication efforts through an integrated approach that aligns creativity, earned media, and data-led insights to strengthen Burger King’s presence across the French media landscape.
Commenting on the win, Éloi Asseline, CEO, Burson Paris, said, “Burger King is an iconic and ambitious brand and its success in France is inspiring,” adding that the firm would apply an integrated approach combining earned media, creativity and data.
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