Burson, the global communications agency renowned for building value through reputation, has announced the appointment of Fouad Bou Mansour as Chief Executive Officer (CEO) for the Middle East, North Africa, and Turkey (MENAT) region.
Bou Mansour brings extensive experience across both agency and client-side leadership. He joins Burson from the Saudi Tourism Authority, where he served as Vice President, Creative Studio, leading the creative development and rollout of the internationally recognized “Saudi Welcome to Arabia” brand across multiple platforms.
Prior to that, Bou Mansour held a senior leadership role at Impact BBDO Group UAE, where he spent seven years as Chief Operating Officer, overseeing operations for Impact BBDO, FleishmanHillard, and Impact Porter Novelli, managing a team of 115 professionals. He also served as Managing Director at Impact & Echo BBDO Kuwait, demonstrating his ability to deliver results across diverse markets.
With fluency in Arabic, French, and English, and a degree in Computer Science from the Lebanese American University in Beirut, Bou Mansour’s diverse expertise positions him strongly to lead Burson’s MENAT operations.
“Fouad brings a blend of deep regional knowledge, an integrated mindset, agency experience, and client-side experience and perspective,” said Jon Hughes, CEO, EMEA, Burson.
“He has a proven track record in delivering great work, developing talent, driving innovation and unlocking growth. I am thrilled to see him take up this critical role in the region and confident that under his leadership, Burson will build on its legacy and reputation for being great client partners and delivering outstanding work,” Hughes added.
Commenting on his appointment, Bou Mansour said:
“It’s a privilege to join this talented team and an agency with such a rich heritage and strong reputation for driving results.”
He added,
“My previous experience as a client provides a unique perspective on the opportunities ahead. We will build upon Burson’s incredible foundation by delivering the bold, integrated, and creative solutions that position our clients to lead on the local, regional, and global stage.”
The appointment reinforces Burson’s commitment to strengthening its leadership in the MENAT region and delivering integrated communications, reputation management, and creative solutions that help clients thrive in today’s competitive business landscape.
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