Fast-rising independent creative agency Bullfrog has unveiled a revitalized executive leadership team in a strategic move to elevate its brand, experience, and strategy capabilities. The newly announced leadership roster includes Georgia Newton as General Manager, Mike Ronkoske as Chief Strategy Officer, and Tim Shelley in the newly created role of Chief Brand and Experience Officer.
This leadership refresh marks a bold new chapter for Bullfrog as it continues to scale and redefine the creative agency landscape in Australia and beyond.
Newton joins Bullfrog from Daniel’s Donuts, where she was Head of Marketing, bringing a dynamic blend of brand and agency-side experience. She previously led marketing and innovation strategy at Special Australia, working with major names such as Bonds, Chobani, and Coopers Brewery. Her global pedigree includes senior roles at R/GA New York and Goodby Silverstein & Partners, where she led high-impact teams across telecom, entertainment, insurance, music, and engineering sectors.
With over two decades of strategic excellence, Ronkoske brings a deep reservoir of insight to his new role. His experience spans globally acclaimed agencies such as Neighbourhood Strategy, Clemenger BBDO Melbourne, Venables Bell and Partners, Goodby Silverstein & Partners, Energy BBDO Chicago, and Saatchi & Saatchi LA. His portfolio includes work for Nike, Heinz, Microsoft, Cathay Pacific, TAC, and the Australian Federal Government’s Department of Education, among others.
An integral part of Bullfrog for over three years, Shelley transitions from his role as Creative Director to the newly established position of Chief Brand and Experience Officer. With more than 15 years of experience across Australia and the U.S., Shelley’s work includes award-winning projects for Google, Honda, Levi’s, Strava, and more. His stint at AKQA San Francisco notably contributed to IBM’s recognition at the Fast Company Innovation by Design Awards in 2019.
These executive changes follow a strong series of senior appointments including Phoebe Sloane (Creative Director), Amanda Nicoll (Group Business Director), Madieson Ryan (Earned Specialist), Joy Hudson (Senior Business Director), and Alex Weston (Business Director). Additional leadership announcements are anticipated in the coming months as Bullfrog scales its team to meet growing client demand.
Bullfrog’s strategic leadership expansion reinforces its mission to deliver cutting-edge brand, creative, and experience solutions with measurable impact. With a team of visionary leaders and a growing client base, the agency is set to play a pivotal role in shaping the future of brand communication in Australia.
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