Bright Brain has been awarded the SEO mandate for Accumn, the credit underwriting and decisioning platform from the Yubi Group. As India’s financial ecosystem becomes more data-driven and digitally mature, Accumn is leading innovation in credit evaluation. Designed to serve underwriters and risk professionals across banks, NBFCs, and fintechs, Accumn offers AI-powered, insight-led tools that improve the speed and accuracy of credit decisions—from traditional income document analysis to underwriting models that incorporate alternate data streams.
With this new mandate, Bright Brain will steer Accumn’s search visibility and content-led growth, with a focus on building thought leadership, increasing qualified lead generation, and enhancing discoverability across both search engines and AI models.
Suhail Bajaj, CEO of Bright Brain, said: “Accumn sits at the intersection of tech, trust, and transformation. It’s a platform built to solve real challenges in credit decisioning and that’s a story we’re excited to scale. We’re driving Accumn’s growth with sharp SEO, purposeful content, and a strong digital presence in the credit decisioning space.”
The team at Accumn added: “With Bright Brain, we found a partner who understands both the precision of performance and the nuance of content. Their deep grasp of our platform, combined with an SEO-first approach and strategic thinking, makes them the right choice to drive our next stage of digital growth to dominate the credit decisioning space as a market leader.”
Bright Brain’s growing recognition in the space is no accident. As a Google International Growth Partner and part of the tech giant’s elite Elevator Program, the agency continues to work with high-growth businesses to scale performance through a combination of creativity, insight, and SEO-led digital execution.
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