Mercedes-Benz India has announced Brendon Sissing as the new Vice President – Sales and Marketing, effective August 1, 2025. Sissing steps into the role following the transition of Lance Bennett, who has moved on to serve as Chief Financial Officer at Mercedes-Benz in the Middle East.
Currently heading Mercedes-Benz Financial Services India, Sissing brings with him a wealth of experience from the automotive finance sector. Over the years, he has successfully led customer-focused digital transformation initiatives, building seamless phygital journeys that connect the online and offline touchpoints for Mercedes-Benz customers across India.
As a leader known for his strategic thinking, Sissing has championed a strong culture of talent development and stakeholder collaboration. Under his stewardship, the Financial Services arm witnessed record-breaking growth—doubling its portfolio, achieving top-tier profitability, and securing one of the highest Dealer Loyalty Index ratings in the business.
“We are confident Brendon will continue the growth momentum of Mercedes-Benz in this highly diverse, and dynamic Indian luxury car market. We thank Lance for his immense contribution and wish them both the very best in their respective new roles,” shared Santosh Iyer, Managing Director & CEO, Mercedes-Benz India.
Sissing is widely respected for his inclusive leadership style, with a focus on integrity, innovation, and building high-performing teams. His ability to integrate customer experience with business transformation through digital-first strategies has positioned him as a forward-looking leader for one of India’s most aspirational automotive brands.
As the luxury auto market in India continues to evolve, Sissing’s appointment signals a renewed focus on customer-centric growth and innovation at Mercedes-Benz India.
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