Branding Edge, a consultancy specialising in capital markets communications, has been appointed as the official strategic communications and media partner for S45, positioned as India’s first AI-native investment banking platform.
The engagement will centre on shaping S45’s long-term positioning at the convergence of capital markets, advanced technology, and institutional credibility. This comes as S45 rolls out an AI-powered operating system designed to transform how Indian companies prepare for IPOs, manage execution, and engage with investors.
As part of the mandate, Branding Edge will lead efforts across brand storytelling, founder profiling, financial media outreach, corporate reputation management, thought leadership, and stakeholder communications. The objective is to strengthen S45’s visibility among issuers, investment bankers, institutional investors, and the broader capital markets ecosystem.
S45 aims to streamline traditional IPO processes that often rely on manual disclosures, spreadsheet-based tracking, and fragmented demand management. Its integrated, real-time execution framework leverages intelligence, automation, and governance to modernise capital market workflows.
Deepank Bhandari, Founder, S45, added: “Our goal at S45 is to modernise investment banking execution through a real-time operating system that brings transparency, speed, and decision intelligence to the IPO lifecycle. Branding Edge brings deep capital market experience and a strong understanding of how credibility is built with issuers, investors, and the financial media. We look forward to building S45’s narrative with a partner that understands both markets and modern storytelling.”
Speaking on the partnership, Rahul Tekwani, Managing Partner, Branding Edge, said: “S45 is not just a new product, it is a category shift. What excites us is that the platform is building the missing operating layer of India’s capital markets. At Branding Edge, we partner with leadership teams navigating high-stakes moments, and S45 is entering one of the most consequential moments of the decade — where IPO execution must evolve as quickly as India’s growth. We are proud to support this journey.”
Through this collaboration, Branding Edge further reinforces its focus on IPO communications, investor narrative strategy, and capital markets reputation advisory, supporting founders and leadership teams shaping the next phase of India’s market evolution.
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