Brand Metrics, a global leader in brand lift measurement technology, announced an extension of its strategic partnership with Quizlet, the global learning platform. The collaboration, now in its second year, underscores Quizlet’s commitment to providing advertisers with robust, independent measurement capabilities to optimise their campaigns targeting engaged Gen Z and millennial learners.
Quizlet is a global learning platform serving millions of monthly users in the US, including two in three high school students and one in two college students. Advertisers can reach these highly-engaged Gen Z and millennial achievers through Quizlet Ads, which delivers non-intrusive Study Break, Flashcard, and Native ads that preserve the student learning experience.
Brand Metrics serves as a key measurement partner for Q-IQ, Quizlet’s first-party personalisation engine, which helps marketers connect with high-intent audiences using behavioural targeting, intent-based insights and near real-time personalisation across the funnel.
The partnership with Brand Metrics enables Quizlet to measure the impact of advertising campaigns on its platform at an unprecedented scale, delivering insights into brand awareness, brand perception, and purchase intent among Quizlet’s unique audience of motivated learners. Brand Metrics’ advanced measurement technology seamlessly integrates with Quizlet’s advertising ecosystem, delivering comprehensive performance data without disrupting the user experience that millions of students rely on for educational success.
“Quizlet represents an exemplary case study of a forward-thinking publisher that truly understands the critical importance of measurement in today’s advertising landscape,” said Kristen Friesen, VP Revenue at Brand Metrics. “Their commitment to providing advertisers with transparent, actionable data through our partnership demonstrates how platforms can successfully balance user experience with advertiser value. We’re thrilled to continue supporting Quizlet’s mission to connect brands with one of the most engaged audiences in digital media.”
“Partnering with Brand Metrics has been instrumental in establishing trust with our advertising partners,” said Dave Pond, Head of Ads at Quizlet. “As we continue to grow our advertising business, having a trusted, independent measurement company validate the effectiveness of campaigns on our platform gives both our team and our advertisers the confidence they need to invest in reaching our highly engaged learning community. This partnership perfectly aligns with our commitment to transparency and measurable results.”
