boAt Lifestyle, one of India’s leading audio and wearables brands, has appointed Arun Mittal as its new Director of Communications & PR, marking a significant step in bolstering the company’s strategic communication efforts.
Mittal, a seasoned public relations strategist with nearly 15 years of experience, announced the appointment via LinkedIn, where he expressed enthusiasm for joining a youth-centric brand that continues to disrupt the audio and wearables market with innovation and cultural relevance.
Bringing nearly 15 years of industry experience, Mittal is known for his nuanced approach to brand storytelling, media outreach, and community engagement. Over the years, he has contributed to some of India’s most dynamic consumer and tech-focused brands, including Truefy AI, Lenskart, CashKaro, PR Pundit, and Clea PR.
In his new role at boAt, Mittal will spearhead communications strategy, lead public and media relations, oversee reputation management, and help shape the brand narrative as it continues to resonate with digitally native audiences.
A multi-faceted communicator, Mittal’s portfolio spans corporate communications, cause-related marketing, influencer engagement, crisis management, content curation, and event planning—making him an ideal fit for boAt’s energetic and innovation-first DNA.
With this move, boAt continues to strengthen its leadership bench as it navigates fast-paced growth and looks to deepen its cultural and consumer connect in both domestic and global markets.
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