28 October 2025, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with BIG OUTDOOR, the preferred choice for the most coveted out of home media assets in the US, expanding programmatic access to premium digital inventory stateside.
The partnership encompasses over 130 strategically positioned digital screens across three distinct environment types, delivering more than 677 million monthly impressions throughout major metropolitan areas. The BIG OUTDOOR network spans high-impact locations including spectacular digital displays, street furniture and premium mall environments across New York, Los Angeles, Dallas, San Francisco, Atlanta, Austin and San Diego.
BIG OUTDOOR’s Spectacular inventory forms the cornerstone of the network, delivering 549 million monthly impressions through large-format digital displays positioned in high-visibility locations. These commanding screens offer national coverage across key markets, providing advertisers with unmissable brand exposure in premium urban environments.
The network’s street furniture portfolio adds 72 million monthly impressions through strategically placed digital screens in high-traffic areas such as Santa Monica and Los Angeles, while the mall network contributes 55 million monthly impressions across sought-after retail destinations including Santa Monica Place, NoHo West, Mockingbird Center, Broadway Plaza and The Domain Northside.
The diverse inventory mix enables advertisers to reach audiences across airports, malls, stations, roads and city centres, providing comprehensive coverage throughout consumers’ daily journeys. With extended dwell times in retail environments and high-frequency exposure in urban centres, the partnership creates exceptional opportunities for brands seeking impactful presence across America’s most influential markets.
“We’re delighted to partner with BIG OUTDOOR to bring their premium US inventory to our global platform,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “This partnership further strengthens our North American presence, offering buyers access to high-quality screens in key cities. The combination of spectacular displays, street furniture and mall environments provides advertisers with unparalleled flexibility to reach diverse audiences in contextually relevant moments.”
“Partnering with VIOOH enables us to unlock the full potential of our premium digital network through programmatic capabilities,” said TJ Reul, Programmatic Lead at BIG OUTDOOR. “VIOOH’s advanced technology platform and global reach will connect our inventory with buyers worldwide, making it easier for brands to access our high-impact screens across America’s most vibrant cities. This collaboration represents an exciting evolution in how advertisers can plan and activate campaigns across our network.”
Through programmatic buying via VIOOH’s supply-side platform, advertisers gain enhanced flexibility, precision targeting and improved efficiency, ensuring maximum impact and engagement across BIG OUTDOOR’s comprehensive network.
