BIG FM, one of India’s leading media networks, has announced the relaunch of its outdoor advertising division under a refreshed identity – BIG OOH (formerly known as BIG Street). This strategic move marks a significant evolution in BIG FM’s integrated media offerings, as the network expands into tech-powered, measurable, and programmatic Digital Out-of-Home (DOOH) and traditional OOH formats.
BIG OOH is set to revolutionize outdoor advertising with a focus on hyperlocal, high-impact campaigns. Through premium formats such as LED screens, video walls, signage, and experiential product zones, BIG OOH brings brands closer to their target audiences by leveraging BIG FM’s deep regional penetration and storytelling legacy.
Commenting on the relaunch, Sunil Kumaran, COO, BIG FM, said:
“After the launch of BIG LIVE platform, we are excited to further diversify our portfolio with the relaunch of BIG OOH. As a media powerhouse, our endeavor has always been to create innovative solutions that engineer real-world value for brands and their products. With this new vertical, we are not just expanding our offerings; we are elevating our ability to deliver impactful, measurable and immersive brand experiences that resonate with audiences. The launch of BIG OOH further enables us to cater to the ever-evolving marketing needs and provide integrated media solutions that drive results.”
Rahul Tyagi, National Lead – BIG OOH, added:
“BIG OOH is the next phase in BIG FM’s evolution towards offering 360-degree marketing excellence. With this addition, we aim to meet the marketing requirements of brands and deliver impactful strategies that shape brand identity and drive high recall.”
The rebranding of BIG OOH strengthens BIG FM’s position as a future-ready media powerhouse, now offering an expanded suite of solutions — including radio, live experiences, and outdoor advertising — that are rooted in innovation, regional relevance, and measurable results.
Read more: VDO.AI Launches Full-Funnel Festive Ad Stack to Help Brands Win Big This Festive Season
