Generative AI is no longer just a buzzword—it’s rewriting the playbook for advertising and marketing. From hyper-personalized campaigns to lightning-fast content creation, it promises efficiency and scale. Yet, it also sparks debates around originality, authenticity, and the evolving role of creative talent. Here’s how industry leaders weigh in on the opportunities and challenges ahead.
Jainendrra Kumar, CEO, Animmoov Digital Media Pvt. Ltd.
I believe that generative AI heralds a transformative leap in our collaborative efforts, supercharging human creativity with astonishing processing capabilities. This isn’t about replacement; it’s about a dynamic evolution in how we approach our work. Rather than threatening the advertising landscape, generative AI promises to revolutionize it—making campaigns more agile and personalized than ever before.
Yet, this exhilarating journey is not without its pitfalls. Brands could risk diluting their distinctive identities, leading to an oversaturation of sameness that diminishes creativity and erodes consumer trust. Moreover, the looming threats of deepfakes, misinformation, and biased training underscore the critical importance of brand safety in this brave new world.
As we chart our course through this innovative terrain, it is essential to wield the power of generative AI with intention and care, ensuring that it uplifts and amplifies brands rather than undermining their essence.
Sayak Mukherjee, Co-founder, Creatorcult
I’m strongly optimistic about GenAI. It enables faster campaign turnarounds rapid research, mass personalisation, and low-cost experimentation especially, when paired with human creative direction and clear brand guardrails.
Brands, agencies, and talent should prioritise AI education and daily practice: upskill, stay updated, and apply it in real workflows. Mastery comes from hands-on use, helping us deliver better work, faster, across projects and campaigns.
Nasheet Shadani, Founder/Creative Head, Nash8
AI can make anyone a creator. That is both the opportunity and the problem. But if everyone is creating similar videos, how does a brand find its own voice? In an age of overload, the real test is standing out. AI can accelerate processes, but it’s only as good as the thinkers behind it. Democratization risks mediocrity, yet true innovators will push boundaries. Tools do not create originality, innovators do. And with them, we still have hope.
Nikhil Sharda, AVP, The Marcom Avenue
Generative AI has blown up the old ad playbook. Creativity is no longer a craft; it’s a speed game. If agencies cling to nostalgia, they’ll die. The winners will be those who treat AI as a co-creator, not a threat, and double down on what machines can’t replicate like human insight and cultural instinct.
Suchi Jain, General Manager, Madison World
Generative AI has been around for quite sometime spanning across efficiency, automation at scale, content creation etc. The key is the need to invest into learning skills for Gen AI, develop process integrating this in day to day work and embrace collaboration when this gets integrated in a hybrid approach model. The challenges to be noted in mind are ethical use of Gen AI, data transparency, accountability, quality of the output specially around content, communication that is to be seen by end user.
