Bank of India (BoI), one of India’s leading public sector banks, has appointed Concept Public Relations (CPR) as its corporate communications partner. The mandate will focus on strengthening the bank’s overall communications framework, enhancing engagement with key stakeholders, and building a cohesive, impactful narrative across multiple platforms.
With a nationwide footprint of over 5,300 branches across all states and Union Territories, Bank of India operates through a well-structured network supported by 69 Zonal Offices and 13 Field General Manager Offices (FGMOs). The partnership with CPR is expected to support the bank’s communication needs at scale, aligned with its extensive operational presence.
Concept Public Relations is part of the Concept Group, an independent communications consultancy offering integrated services spanning public relations, advertising, digital communication, media buying, and events. The agency brings strong national capabilities, supported by a team of over 300 professionals across 10 offices in major cities, along with an associate network that enables execution in Tier 3 markets and beyond.
Through this collaboration, Bank of India aims to further strengthen its visibility, consistency, and engagement across diverse audiences, reinforcing its position as a trusted financial institution.
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