London; 9 September 2025: Omnichannel advertising platform Azerion is pushing to democratise AI as it rolls out its Azerion Intelligence AI platform over 2025 and beyond. The initiative recognises that AI is increasingly required for effective and innovative business operations, but in-depth deployment is not feasible for many organisations.
Running across multiple global cloud providers, Azerion Intelligence is available on a pay-per-use basis and is designed to provide full AI access and control to players across the advertising spectrum, regardless of scale, budget and technical experience.
Agencies of any size can deploy it to enhance internal workflows and client-facing campaigns; it can also be integrated with their own internal platforms. For smaller brands it supports smart, data-driven and affordable advertising without the need for third party input. On the buy side, publishers can increase the yield on current inventory as well as create additional content, while optimising payment processes to improve cash flow.
Users of the new platform have instant access to leading large language models (LLMs), and a marketplace of AI-powered applications and agents tailored for digital marketing and publishing; this enables the automation of activities such as content creation, channel mix modelling, campaign set-up and execution, dynamic ad creation, social media management, translations and financial workflows. Solutions run across multiple global cloud providers to reduce risk and optimise cost efficiency through economies of scale.
Azerion has combined its media and AI expertise and experience with its extensive data (the platform handles approximately half a million advertising transactions every second) to build the infrastructure and the agents. The infrastructure is the underlying element that will ensure the long-term scalability of all Azerion’s offerings; it’s also the overlaying interface that makes AI accessible to everyone. By looking after the complexities of the technology, Azerion enables clients to create the applications they require for their businesses to innovate and thrive.
“We are shifting rapidly towards an AI-dependent world, but cost and complexity put the technology out of reach of many organisations,” says Andrew Buckman, chief growth officer, at Azerion. “It’s not realistic for everyone to be an AI expert, and big budgets and technical expertise shouldn’t be a prerequisite for whether the tools required for business success can be accessed and used effectively. Azerion Intelligence is intended to ensure that no-one gets left behind – everyone should benefit from what AI has to offer, regardless of their size and whether they are a publisher, agency or brand.”
Azerion explored how AI is opening new possibilities for brands and marketers at ExchangeWire’s ATS event in London today.
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