Audi Revolut F1 Team has announced a strategic partnership with Aleph, appointing the company as its official partner as the team gears up for its debut in the FIA Formula One World Championship.
With a presence across a 24-race global calendar, Audi Revolut F1 Team is focused on translating its worldwide platform into meaningful, locally resonant fan engagement. The collaboration with Aleph is designed to strengthen this approach by enabling market-specific activations that reflect local culture, communities, and fan expectations.
Through this partnership, Aleph will support the team in identifying relevant local entry points, activating communities on the ground, and amplifying initiatives so they connect authentically with audiences in key markets. The alliance aims to bridge Audi Revolut F1 Team’s global reach with deeper local relevance, ensuring its presence feels personal rather than generic.
Stefano Battiston, Chief Commercial Officer, Audi Revolut F1 Team said, “Audi Revolut F1 Team is built on a global platform, but relevance is always local. We race in different cities, cultures and communities around the world, and our ambition is to activate and deliver value in each of them in a way that feels authentic and brings the sport closer to the fans. Our partnership with Aleph supports our ability to translate a global team platform by connecting with fans on their terms, in their markets and within their cultural context.”
Gastón Taratuta, Founder and CEO, Aleph said, “Audi Revolut F1 Team provides a global platform with strong local engagement. Aleph’s focus on innovation, agility, and a ‘glo-cal’ approach aligns closely with Audi Revolut F1 Team, that’s why our partnership feels so powerful and natural. We share in the excitement of the team’s debut and look forward to engaging our ecosystem—partners, clients, and employees alike.”
