Mumbai, India | September 23, 2025: Atrangii and Hari Om OTT, two of India’s fastest-growing homegrown OTT platforms, have announced the appointment of Vidyuth Bhandary as Executive Vice President – Content & Studios. With nearly three decades of cross-industry expertise, Bhandary will spearhead the content strategy, strengthen the studio division, and drive strategic partnerships for both platforms.
In his new role, Bhandary will lead content development across fiction and non-fiction for Atrangii and devotional storytelling for Hari Om. As Studio Head, he will oversee the creation of original IPs across OTT, television, and films, working closely with creative teams to deliver premium, scalable content aligned with the platforms’ growth roadmap.
Bhandary brings a wealth of experience from senior leadership roles at Dice Media, Times Internet / MX Media, FremantleMedia, Miditech, Real TV, Big FM, and Star India. Over his career, he has managed the production of top-rated international television formats and widely streamed OTT series, while building strategic alliances across the media and entertainment ecosystem.
“At Atrangii and Hari Om OTT, we are in a phase of aggressive growth, expanding our footprint and cementing our leadership across content, platforms, and distribution. Bringing in top industry talent is central to this strategy. Vidyuth’s appointment is a key step in that direction — his experience will help strengthen our in-house content engine and accelerate our plans to build a world-class studio ecosystem. We’re committed to delivering premium, scalable content and taking Atrangii and Hari Om Studios to the next level, both in India and globally.”
“I’m thrilled to join one of India’s largest homegrown OTT platforms. I will be working closely with the content team to create a multi-year roadmap and focusing on forging new content partnerships. My goal is to help build a strong in-house content slate, while also developing a full-fledged studio setup to create content for other OTTs, television, and feature films with the target of establishing a fully operational studio. I look forward to expanding into new markets, genres and achieving the vision set by the management.”
With this strategic leadership addition, Atrangii and Hari Om OTT reaffirm their commitment to delivering innovative stories, premium entertainment, and diverse content experiences to audiences in India and beyond.
Read more: Rare Rabbit Partners With Zepto to Deliver Premium Fashion in Just 10 Minutes
